People-Centered, Performance Driven and Personalized for Impact.

People-Centered, Performance Driven and Personalized for Impact.

We DELIVER

Sightly enables brands to deliver the most relevant video ads to the most receptive consumers on every device at scale. We only place ads on the most engaging, desirable, and brand safe video destinations.

Helping our customers manage their video advertising investment at scale with precision and adding personalized elements to create greater relevance is what we do best.

Your goals become our goals when you work with Sightly. 

OUR AD FORMATS

BUMPER

  • Short, sweet & the perfect complement to In-Stream video
  • Up to :06 non-skippable ads
  • Purchased on a CPM

NON-SKIPPABLE

  • In-stream unit that allows for up to :15 of non-skippable ads
  • Purchased on a CPM

IN-STREAM

  • Premium in-stream video ads, playing before and during YouTube video content
  • Only pay when a user watches the full length of the ad (up to :30) or clicks
  • Purchased on a Cost Per View (CPV)

TRUEVIEW FOR ACTION

  • Designed to drive lower funnel actions, including a custom Call To Action and reporting metrics to defy your consumer’s journey
  • Purchased on a CPM & optimized using a CPA goal

PERFORMANCE-DRIVEN AD PERSONALIZATION

Ad Personalization

Targeting and relevancy go together. Sightly offers the ability to personalize or localize your ads with cards, overlays for offers, calls to actions, maps to give your ad the personal touch that performs.

Creative Experiments

Understand how your ads perform with creative experiments. Through Split Testing and Multivariate Testing learn and capitalize on what resonates with your audiences most.

Sequential Creative

Got a story to tell? We can help you say it just right. Target and deliver ads in sequence that bring your brand story or product fit to life.

Ad Personalization

Targeting and relevancy go together. Sightly offers the ability to personalize or localize your ads with cards, overlays for offers, calls to actions, maps to give your ad the personal touch that performs.

Creative Experiments

Understand how your ads perform with creative experiments. Through Split Testing and Multivariate Testing learn and capitalize on what resonates with your audiences most.

Sequential Creative

Got a story to tell? We can help you say it just right. Target and deliver ads in sequence that bring your brand story or product fit to life.

The Power of Personas

We leverage all the rich customer profile data available to hone in on the most relevant audiences based on their online browsing behaviors, content consumption, and search activity.

We package these audiences into “Personas,” tailored to each campaign. Once they are created, we optimize within and across these Personas based on performance against our clients’ most important KPIs.

TARGETVIEW

We simplify the YouTube buying process for advertisers.
TargetView is Sightly’s proprietary tool to plan, manage, measure and report on your YouTube campaigns.

Our planning tool allows you to set clear campaign objectives and targeting goals, which determine what the estimated cost will be to reach your unique set of key performance indicators (KPIs). You can also predict for multiple KPIs, allowing you to view multiple performance scenarios based on spend.

How Sightly Works

We leverage Google’s first-party profile, location, search, contextual and channel data to create custom segments to fuel our People-Centered Targeting techniques. This enables us to focus on an audience that the advertiser cares most about with relevant messaging, at the right time to drive campaign performance.

Our Campaign Process is Efficient and Transparent

READY TO TAKE YOUR VIDEO ADVERTISING TO THE NEXT LEVEL?

So are we!

©2019 Sightly All Rights Reserved

©2019 Sightly All Rights Reserved

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