The media buzz around Taylor Swift & Travis Kelce’s budding relationship is an example of how brands should take advantage of influential relationships. How it Started All it took was a concert, a friendship bracelet, and attending a Chief’s football game to make the nation go crazy for the relationship between Taylor Swift and Travis […]
By Greg GarunovEVP Business & Strategic Development Brand safety is a big focus for marketing executives and players across the advertising industry. Organizations like GARM, IAB, MRC and the 4As have or are developing standards. The Brand Safety Institute has begun certifying “brand safety officers” for participating companies. But it wasn’t always this way…. What is brand safety and when did it start?
By Kristlyn LyonsVP, Business Development & Partnerships Of all the media trends that rose and fell during the past year-plus of life during coronavirus, TikTok deserves special mention for its explosive growth and popularity as a social medium. And now it is commanding brands’ attention as an emerging advertising platform as well. Why are we