Elon Musk photo credit Daniel Oberhaus at https://commons.wikimedia.org/wiki/File:Elon_Musk_at_a_Press_Conference.jpg

Elon Musk, Tesla and the Importance of Brand Authenticity and Consistency

But it seems that Musk’s recent actions and statements may be damaging the Tesla brand financially because people see them as inconsistent with the values they aligned with when they purchased or leased a car, or even invested in the company’s stock.