Mamba Mentality Kobe Bryant

How Kobe Bryant’s “Mamba Mentality” Inspired Game-Changing Marketing Technology

At 9:45 a.m. on January 26, 2020, a helicopter carrying Kobe Bryant, his 13-year-old daughter and seven other people crashed near Los Angeles, killing all on board. Millions of fans around the world were stunned by the news, including Sightly’s CRO and GM, Adam Katz, who had grown up watching Bryant’s entire career from beginning […]

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