By Elizabeth Shevins, Jordan Horne and Robert Helstrom Do you find yourself grappling with how to respond to viral moments quickly and correctly? You’re not alone. The mayhem that is today’s advertising and marketing landscape is a constant challenge and probably has you asking questions like: Should you pause your campaigns? Which new keywords should …
The Johnny Depp/Amber Heard defamation trial just wrapped up with the jury weighing in favor of Johnny Depp. It awarded Amber Heard $2 million and Johnny Depp $10.35 million, but this verdict just scratches the surface of the monetary damages and gains incurred by each of these parties and those that were swept up in …
Johnny Depp and Amber Heard: The impact modern social media has on a public trial Read More »
When a crisis like the invasion of Ukraine occurs, its effects ripple throughout the world and industries. As a brand, it’s often not clear how to respond when a situation like this happens. What are the first actions you should take, and how fast? Applebee’s and CNN found themselves on the wrong side of that …
8 Questions Every Brand Should Answer Around the Russia-Ukraine Conflict Read More »
Joe Rogan has found himself at the center of controversy for more than a month now. You might be wondering, how did the extremely popular podcast host, comedian, TV personality and UFC interviewer/color commentator get into this situation that continues to play out week after week? And, as a brand manager or agent, you might also …
Joe Rogan’s Noteworthy Moment – A Mentality Matters Deep Dive Read More »
