controversy

5 Ways You Can Produce High-Value Insights About Any Viral Moment for Use in Your Paid Media and Marketing

By Elizabeth Shevins, Jordan Horne and Robert Helstrom Do you find yourself grappling with how to respond to viral moments quickly and correctly? You’re not alone. The mayhem that is today’s advertising and marketing landscape is a constant challenge and probably has you asking questions like: Should you pause your campaigns?  Which new keywords should …

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Johnny Depp and Amber Heard: The impact modern social media has on a public trial

The Johnny Depp/Amber Heard defamation trial just wrapped up with the jury weighing in favor of Johnny Depp. It awarded Amber Heard $2 million and Johnny Depp $10.35 million, but this verdict just scratches the surface of the monetary damages and gains incurred by each of these parties and those that were swept up in …

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Joe Rogan Spotify podcast

Joe Rogan’s Noteworthy Moment – A Mentality Matters Deep Dive

Joe Rogan has found himself at the center of controversy for more than a month now. You might be wondering, how did the extremely popular podcast host, comedian, TV personality and UFC interviewer/color commentator get into this situation that continues to play out week after week? And, as a brand manager or agent, you might also …

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