How Brand Loyalty is Disappearing and What to Do About It

We’ve heard a lot about how the pandemic has accelerated several marketing/media trends such as cord cutting,1 online shopping2 and live video viewing.3 But we haven’t heard as much about how COVID is accelerating the erosion of brand loyalty. Marketing teams have been battling this problem for decades. The emergence and growth of national retailers, private labeling, competitive “everyday […]

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