brand values

5 Ways You Can Produce High-Value Insights About Any Viral Moment for Use in Your Paid Media and Marketing

By Elizabeth Shevins, Jordan Horne and Robert Helstrom Do you find yourself grappling with how to respond to viral moments quickly and correctly? You’re not alone. The mayhem that is today’s advertising and marketing landscape is a constant challenge and probably has you asking questions like: Should you pause your campaigns?  Which new keywords should […]

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Taylor Swift & Travis Kelce

The Influence of the “Power Couple” on Brands : Taylor Swift and Travis Kelce

The media buzz around Taylor Swift & Travis Kelce’s budding relationship is an example of how brands should take advantage of influential relationships. How it Started All it took was a concert, a friendship bracelet, and attending a Chief’s football game to make the nation go crazy for the relationship between Taylor Swift and Travis

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Rainbow flag in front of building

Beyond Rainbow-Colored Logos: Mentality Matters for Brand Values

Every June, thousands of companies replace their logos with multicolored versions and adorn their buildings with rainbow flags. They often follow up with marketing campaigns centered around the LGBTQIA+ community. These brands have decided it’s important to show their support with these gestures during Pride Month. The problem? Today’s consumer scrutinizes brands much more closely

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future forward looking man

The Shape of Things to Come: A Vision for Our Industry and Beyond

Advertising and marketing are morphing before our eyes.  Major technological and societal changes are driving the most revolutionary changes since the advent of digital. Rapidly accelerating information flows and generational shifts in values are disrupting ingrained practices and pushing brands, agencies and publishers into a new realm—one where they all struggle to keep up with

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