brand safety

5 Ways You Can Produce High-Value Insights About Any Viral Moment for Use in Your Paid Media and Marketing

By Elizabeth Shevins, Jordan Horne and Robert Helstrom Do you find yourself grappling with how to respond to viral moments quickly and correctly? You’re not alone. The mayhem that is today’s advertising and marketing landscape is a constant challenge and probably has you asking questions like: Should you pause your campaigns?  Which new keywords should […]

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Mentality Matters: Peloton Takes Back the Narrative with its Chris Noth Ad… Then Loses it Again

On December 9, HBO Max aired the first episode of the highly anticipated ‘Sex and the City’ reboot. While the conversation leading up to the show’s release had centered around the absence of one leading actress, Kim Cattral, the focus quickly shifted once the episode aired and Chris Noth’s character, known to fans as “Mr.

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Virgil Abloh

Mentality Matters: Brand Insights from Virgil Abloh’s Sudden Passing

Virgil Abloh was a trailblazer in every sense of the word, and the announcement of his death due to cardiac angiosarcoma, a rare form of cancer, at the age of 41 came as a shock to many. Abloh, a first-generation Ghanaian American, was known for the influence he had on the contemporary fashion landscape through the creation of his

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Mentality Matters: Brand Insights from the Rerelease of Taylor Swift’s ‘Red’

Taylor Swift’s rerelease of her album Red became a widespread news story and evolving cultural narrative over the past few weeks, with layers that included the topic of artist ownership in the music industry, nostalgic commentary on the Red album that was originally released in 2012, and new insight into Taylor’s past relationships—a topic she famously focuses on in her songwriting.

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Mentality Matters: Brand Insights from Aaron Rodgers’ COVID Vaccine Wrangle

The story about Green Bay Packers Quarterback Aaron Rodgers testing positive for COVID-19 played out online the past few weeks, after he returned to the football field following a mandated quarantine. His positive COVID-19 diagnosis was first reported November 3 and instantly became controversial because Rodgers claimed back in August that he had been “immunized.”

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woman on phone sees shocking news

Three Things Every Marketer Should Know About Brand Safety

By Greg GarunovEVP Business & Strategic Development Brand safety is a big focus for marketing executives and players across the advertising industry. Organizations like GARM, IAB, MRC and the 4As have or are developing standards. The Brand Safety Institute has begun certifying “brand safety officers” for participating companies. But it wasn’t always this way…. What is brand safety and when did it start?

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Mamba Mentality Kobe Bryant

How Kobe Bryant’s “Mamba Mentality” Inspired Game-Changing Marketing Technology

At 9:45 a.m. on January 26, 2020, a helicopter carrying Kobe Bryant, his 13-year-old daughter and seven other people crashed near Los Angeles, killing all on board. Millions of fans around the world were stunned by the news, including Sightly’s CRO and GM, Adam Katz, who had grown up watching Bryant’s entire career from beginning

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