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5 Ways You Can Produce High-Value Insights About Any Viral Moment for Use in Your Paid Media and Marketing

By Elizabeth Shevins, Jordan Horne and Robert Helstrom Do you find yourself grappling with how to respond to viral moments quickly and correctly? You’re not alone. The mayhem that is today’s advertising and marketing landscape is a constant challenge and probably has you asking questions like: Should you pause your campaigns?  Which new keywords should […]

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The Shape of Things to Come: A Vision for Our Industry and Beyond

Advertising and marketing are morphing before our eyes.  Major technological and societal changes are driving the most revolutionary changes since the advent of digital. Rapidly accelerating information flows and generational shifts in values are disrupting ingrained practices and pushing brands, agencies and publishers into a new realm—one where they all struggle to keep up with

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