Self-Service Media

You take the wheel. Our tools, your instinct—unleashed.

Take Control of Your Media Activation

Unlock the future of advertising with Sightly’s Brand Mentality® platform, where powerful, ready-to-use targeting solutions await across YouTube, TikTok, Connected TV (CTV), and Programmatic. Backed by trusted partnerships, including Google Premier, the TikTok Marketing Partners Program, IRIS.TV, and Spectrum—and our proprietary taxonomy, our streamlined tools and pre-packaged segments enable razor-sharp contextual targeting. The result? Campaigns that hit harder, land smarter, and move faster—all with you in the driver’s seat.

Tools That Work For You

Our suite of Self-Service offerings lets you tap directly into Sightly’s cutting-edge capabilities, built for teams who want hands-on control without the complexity. Here’s who partners with us:

Programmatic Buyers

You’re tasked with maximizing ROI across complex programmatic campaigns. With Sightly’s Brand Mentality® platform, build tailored SmartLists for YouTube and Programmatic campaigns using our proprietary taxonomy and deep YouTube expertise. Access pre-packaged CTV Private Marketplace (PMP) deals via IRIS.TV for premium, brand-aligned inventory—delivering unmatched precision and efficiency, all under your control.

Platform Specialists

Streamline your workflows and save time. Our intuitive hub lets you create YouTube inclusion/exclusion lists with video-level precision, optimize TikTok campaigns in real-time with non-public TikTok API insights, and deploy CTV PMPs effortlessly. Say goodbye to disjointed tools and hello to a unified platform that empowers you to execute faster and smarter.

Social Leads

You need campaigns that resonate with audiences and ride cultural waves. Leverage real-time non-public TikTok API insights to target trending hashtags and import campaigns seamlessly. Combine this with YouTube SmartLists to amplify engagement and align with your brand’s voice—driving 2-3X higher engagement rates with minimal effort.

Your Path to Smarter Media Outcomes

Generic platforms restrict your reach and drain your budget. Sightly Self-Service empowers you with cultural alignment through our proprietary taxonomy and advanced buying tools—giving you a competitive edge to stay ahead of fast-moving trends and effortlessly activate these insights across digital channels:

SmartLists for YouTube

Build dynamic inclusion and exclusion lists with video-level precision, powered by our proprietary taxonomy and years of deep YouTube expertise, no standard tool comes close.

SmartLists for Programmatic

Create tailored inclusion and exclusion lists for Programmatic campaigns, leveraging our taxonomy to ensure cultural alignment, maximum impact, and full transparency at the content level, empowering you to see exactly where and how your brand appears across placements.

TikTok Real-Time Targeting

Import your campaigns and quickly tap into trending hashtags on TikTok. Our tool empowers brands to identify hashtags that are most relevant to their brand, access a broader set of hashtags beyond what’s publicly available, and easily target them within our platform.

CTV Marketplace Deals

Access premium, brand-aligned CTV inventory through IRIS.TV’s video-level data, enriched with our proprietary content taxonomy. Activate either custom brand profiles tailored to your unique requirements or choose from our turnkey, pre-packaged Private Marketplace (PMP) deals, deployable across top DSPs for scalable targeting.

* Disclaimer: All categories are based on proprietary brand suitability definitions created by Sightly. Classifications are built by Sightly using contextual signals from the YouTube Data API, and are not reviewed by Google.

Transform Your Digital Marketing

Let’s discuss how our Self-Service solutions can help you achieve your marketing goals while maintaining authentic brand alignment.