National Health Care Company

Health Care CASE STUDY

Increasing awareness and reaching new patients

Sightly helped this national health care company use performance video to position themselves as the go-to hosptial with their target audience.

ObJECTIVE

The client wanted to drive brand awareness, aiming to make themselves the go-to hospital among their target audience. The secondary goal was to increase patient volume, reaching their audience efficiently with relevant creative on high quality digital inventory.

STRATEGY

Sightly worked with this health care company to breakdown their campaigns by branding and 10 separate service areas. This required over 850 campaigns in order to reach the correct audience in the most effective manner.

Sightly developed over ten unique buyer Personas using Google First Party data that were deployed at every stage of the consumer journey and leverage intelligent audience optimization over time.

RESULTS

We worked with the client to layer on our proprietary adtech and managed service solution, acting as an extension of their team.

The ED Service area drove the most conversions, 37 thousand website conversions were collected

Website conversions across over twelve thousand geo-locations (Cities, DMAs, Zip Codes, neighborhoods

Achieved 43% view rate

INSIGHTS

%

25-34 year-olds were 43% more likely to watch the entire ad

%

Audience retention was most successful in Las Vegas six out of ten people who viewed their ads completed the entire video

%

30 second creative was the best performing ad length with 8 out of 10 people viewing the ad to completion.

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©2019 Sightly All Rights Reserved

©2019 Sightly All Rights Reserved

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CPG Oral Care

CPG CASE STUDY

Improving Awareness and Purchase Intent

Find out how Sightly helped this major consumer package goods (CPG) brand drive outcomes by encouraging families to replace their old toothbrushes.

ObJECTIVE

This top oral care brand wanted to generate increased awareness and purchase intent through a campaign encouraging families to replace old toothbrushes to maintain good oral health.

Success was measured primarily through view rates.
The brand also wanted to ensure that Nielsen Audience On Target Ratings exceeded the audience benchmark.

RESULTS

%

Sightly delivered a view rate of 59.6% (60% above average)

PERFORMANCE AND INSIGHTS

%

Nielsen Digital Ad Rating was 71.4% (exceeded the industry benchmark by 56%)

%

Store Visit Lift through the first 20 days of the campaign

%

62% more views than projected

*Placed Study shows Retail Supermarkets and groceries Median lift 28% – we achieved 17% higher than the grocery standard and 130% lift over QSR

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    ©2019 Sightly All Rights Reserved

    ©2019 Sightly All Rights Reserved

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    Finance

    FINANCE CASE STUDY

    Increasing Credit Card Applications with Performance Video

    Find out how Sightly helped this major financial institution increase credit card applications and effectively engage new customers online.

    OBJECTIVE

    This major financial institution wanted to drive credit card applications at the most efficient cost.

    RESULTS

    TOP RANKED VENDOR for getting people to fill out credit card applications

    ACHIEVED INCREMENTAL REACH ACROSS DEVICES

    PERFORMANCE AND INSIGHTS

    %

    Nielsen Digital Ad Ratings on average for ages 25-54 (compared to Google Preferred in demo 65%)

    %

    Improved DAR rating by 13% across the plan

    %

    Average on-target rating of 74% (with a delivery rate of 100%)

    %

    HHI benchmark for Google Preferred was 30%, Sightly performed at 44%

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    ©2019 Sightly All Rights Reserved

    ©2019 Sightly All Rights Reserved

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    National Insurance Provider

    INsurance CASE STUDY

    Extraordinary Engagement Drives Business Outcomes

    Sightly helped this national insurance provider improve business on a local level while increasing brand awareness.

    OBJECTIVE

    This popular leading national insurance provider wanted to: increase brand awareness & customer engagement locally.

    SUCCESS WAS MEASURED BY

    Viewable
    Impressions

    COMPLETED
    VIEWS

    BRAND
    LIFT

    RESULTS

    %

    View Rate (39.25%)

    %

    Brand searches increased by 15%

    %

    CTR increased 16% throughout the campaign

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    ©2019 Sightly All Rights Reserved

    ©2019 Sightly All Rights Reserved

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    Major National QSR

    QSR CASE STUDY

    Boost Seasonal Restaurant Visits

    Sightly helped increase brand awareness and drive restaurant visits during football season for this leading national quick service restaurant (QSR).

    ObJECTIVE

    The main goal of this campaign was to drive customer awareness of Buy One/Get One (BOGO) during NFL/NCAA Football Seasons while driving overall store awareness and boosting restaurant visits.

    The client also wanted to establish their restaurant as the go-to location for sports viewing. Success was measured by completed view rates, online and instore traffic.

    STRATEGY

    Set up 771 Individual YouTube Pre-Roll Advertising Campaigns

    Personalized 771 Videos with each store location, phone number, email, etc.

    Added a 5-mile radius map for each store

    Optimized Targeting of 771 individual campaigns by using keywords, interests, targeted personas, affinities, interests and search

    RESULTS

    %

    Completed view rates increased by 32%

    %

    51% Increase in overall CTR

    %

    Average CPC decreased by 16%

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    ©2019 Sightly All Rights Reserved

    ©2019 Sightly All Rights Reserved

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