Performance Manager

CAREERS

Performance Manager

Duties and Responsibilities

  • Handle online video ad campaigns from top agencies & brands, including setup, launch, pacing & optimization.
  • Navigate & utilize Google Ads & YouTube tools on a daily basis.
  • Become an expert at using Sightly’s proprietary platform, TargetView.
  • Ensure campaigns adhere to precise technical specifications of Sightly’s proprietary platform, TargetView, while meeting strict editorial & strategic requirements set by the inventory partners.
  • Address & provide support for clients & internal team members regarding campaign inquiries (i.e. status requests, report requests, troubleshooting).
  • Oversee campaign reporting to ensure accuracy of data & measurement of campaign success.
  • Deliver client-facing reporting to Account Management and/or directly to the client.
  • Act as a liaison between Operations department to the Sales, Marketing, Product & Account Management teams to ensure top-notch campaign performance & service.
  • Analyze campaigns to identify areas of opportunity for growth.
  • Work closely with other team members in managing requests and the documentation of these details for the benefit of inter-departmental accuracy and communications.
  • Assist in the quality assurance of our product through owning the cross-check of TargetView, AdWords, & Salesforce. This will require working closely with numbers & the Engineering & Finance departments.
  • Identify and escalate priority issues, redirecting them to appropriate resources.
  • Responsible for reaching and exceeding team revenue goals.
  • Stay current with system and standard operating procedure changes and updates.
  • Enjoy working with smart, knowledgeable, passionate colleagues within a supportive team.

REQUIRED SKILLS AND ReSPONSIBILITIES

  • At least 3-4 years experience in ad operations, programmatic media, and/or campaign management required. Must have experience working in Google Ads (formerly Adwords).
  • Familiarity in managing Search, Display and/or Video Advertising Campaigns is a plus.
  • Current Google As certification is a plus.
  • Proficient in MS Excel and Google Sheets.
  • Experience using Salesforce and/or Asana is a plus.
  • Extremely organized & thorough.
  • Creative thinking, resourcefulness, multi-tasking and problem solving.
  • Flexibility to move from project to project as needed.
  • Both analytic and creative thinking abilities, with proficiency in process management and problem solving.
  • Previous experience working with YouTube is a plus.
  • Excellent communications and presentation skills with ability to create clear, results oriented messaging and related materials.
  • Proactive personality with a drive to implement, execute and accomplish results daily.
  • Comfortable working in a collaborative team environment, regularly interacting across all departments and organizational levels.
  • Desire to learn new technology.
  • Able to leap tall buildings in a single bound.
  • Sense of humor.

    If this sounds like fun, send us your resume and cover letter!

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    ©2020 Sightly All Rights Reserved

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    National Health Care Company

    Health Care CASE STUDY

    Increasing awareness and reaching new patients

    Sightly helped this national health care company use performance video to position themselves as the go-to hosptial with their target audience.

    ObJECTIVE

    The client wanted to drive brand awareness, aiming to make themselves the go-to hospital among their target audience. The secondary goal was to increase patient volume, reaching their audience efficiently with relevant creative on high quality digital inventory.

    STRATEGY

    Sightly worked with this health care company to breakdown their campaigns by branding and 10 separate service areas. This required over 850 campaigns in order to reach the correct audience in the most effective manner.

    Sightly developed over ten unique buyer Personas using Google First Party data that were deployed at every stage of the consumer journey and leverage intelligent audience optimization over time.

    RESULTS

    We worked with the client to layer on our proprietary adtech and managed service solution, acting as an extension of their team.

    The ED Service area drove the most conversions, 37 thousand website conversions were collected

    Website conversions across over twelve thousand geo-locations (Cities, DMAs, Zip Codes, neighborhoods

    Achieved 43% view rate

    INSIGHTS

    %

    25-34 year-olds were 43% more likely to watch the entire ad

    %

    Audience retention was most successful in Las Vegas six out of ten people who viewed their ads completed the entire video

    %

    30 second creative was the best performing ad length with 8 out of 10 people viewing the ad to completion.

    Want to know more about this success story and how to create yours?

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    ©2020 Sightly All Rights Reserved

    ©2020 Sightly All Rights Reserved

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    CPG Oral Care

    CPG CASE STUDY

    Improving Awareness and Purchase Intent

    Find out how Sightly helped this major consumer package goods (CPG) brand drive outcomes by encouraging families to replace their old toothbrushes.

    ObJECTIVE

    This top oral care brand wanted to generate increased awareness and purchase intent through a campaign encouraging families to replace old toothbrushes to maintain good oral health.

    Success was measured primarily through view rates.
    The brand also wanted to ensure that Nielsen Audience On Target Ratings exceeded the audience benchmark.

    RESULTS

    %

    Sightly delivered a view rate of 59.6% (60% above average)

    PERFORMANCE AND INSIGHTS

    %

    Nielsen Digital Ad Rating was 71.4% (exceeded the industry benchmark by 56%)

    %

    Store Visit Lift through the first 20 days of the campaign

    %

    62% more views than projected

    *Placed Study shows Retail Supermarkets and groceries Median lift 28% – we achieved 17% higher than the grocery standard and 130% lift over QSR

      Want to know more about this success story and how to create yours?

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      ©2020 Sightly All Rights Reserved

      ©2020 Sightly All Rights Reserved

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      Finance

      FINANCE CASE STUDY

      Increasing Credit Card Applications with Performance Video

      Find out how Sightly helped this major financial institution increase credit card applications and effectively engage new customers online.

      OBJECTIVE

      This major financial institution wanted to drive credit card applications at the most efficient cost.

      RESULTS

      TOP RANKED VENDOR for getting people to fill out credit card applications

      ACHIEVED INCREMENTAL REACH ACROSS DEVICES

      PERFORMANCE AND INSIGHTS

      %

      Nielsen Digital Ad Ratings on average for ages 25-54 (compared to Google Preferred in demo 65%)

      %

      Improved DAR rating by 13% across the plan

      %

      Average on-target rating of 74% (with a delivery rate of 100%)

      %

      HHI benchmark for Google Preferred was 30%, Sightly performed at 44%

      Want to know more about this success story and how to create yours?

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      ©2020 Sightly All Rights Reserved

      ©2020 Sightly All Rights Reserved

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      National Insurance Provider

      INsurance CASE STUDY

      Extraordinary Engagement Drives Business Outcomes

      Sightly helped this national insurance provider improve business on a local level while increasing brand awareness.

      OBJECTIVE

      This popular leading national insurance provider wanted to: increase brand awareness & customer engagement locally.

      SUCCESS WAS MEASURED BY

      Viewable
      Impressions

      COMPLETED
      VIEWS

      BRAND
      LIFT

      RESULTS

      %

      View Rate (39.25%)

      %

      Brand searches increased by 15%

      %

      CTR increased 16% throughout the campaign

      Want to know more about this success story and how to create yours?

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      ©2020 Sightly All Rights Reserved

      ©2020 Sightly All Rights Reserved

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