QSR CASE STUDY
Boost Seasonal Restaurant Visits
Sightly helped increase brand awareness and drive restaurant visits during football season for this leading national quick service restaurant (QSR).
The main goal of this campaign was to drive customer awareness of Buy One/Get One (BOGO) during NFL/NCAA Football Seasons while driving overall store awareness and boosting restaurant visits.
The client also wanted to establish their restaurant as the go-to location for sports viewing. Success was measured by completed view rates, online and instore traffic.
Set up 771 Individual YouTube Pre-Roll Advertising Campaigns
Personalized 771 Videos with each store location, phone number, email, etc.
Added a 5-mile radius map for each store
Optimized Targeting of 771 individual campaigns by using keywords, interests, targeted personas, affinities, interests and search
Completed view rates increased by 32%
51% Increase in overall CTR
Average CPC decreased by 16%
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