QSR CASE STUDY

Boost Seasonal Restaurant Visits

Sightly helped increase brand awareness and drive restaurant visits during football season for this leading national quick service restaurant (QSR).

ObJECTIVE

The main goal of this campaign was to drive customer awareness of Buy One/Get One (BOGO) during NFL/NCAA Football Seasons while driving overall store awareness and boosting restaurant visits.

The client also wanted to establish their restaurant as the go-to location for sports viewing. Success was measured by completed view rates, online and instore traffic.

STRATEGY

Set up 771 Individual YouTube Pre-Roll Advertising Campaigns

Personalized 771 Videos with each store location, phone number, email, etc.

Added a 5-mile radius map for each store

Optimized Targeting of 771 individual campaigns by using keywords, interests, targeted personas, affinities, interests and search

RESULTS

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Completed view rates increased by 32%

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51% Increase in overall CTR

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Average CPC decreased by 16%

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©2019 Sightly All Rights Reserved

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