FINANCE CASE STUDY

Increasing Credit Card Applications with Performance Video

Find out how Sightly helped this major financial institution increase credit card applications and effectively engage new customers online.

OBJECTIVE

This major financial institution wanted to drive credit card applications at the most efficient cost.

RESULTS

TOP RANKED VENDOR for getting people to fill out credit card applications

ACHIEVED INCREMENTAL REACH ACROSS DEVICES

PERFORMANCE AND INSIGHTS

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Nielsen Digital Ad Ratings on average for ages 25-54 (compared to Google Preferred in demo 65%)

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Improved DAR rating by 13% across the plan

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Average on-target rating of 74% (with a delivery rate of 100%)

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HHI benchmark for Google Preferred was 30%, Sightly performed at 44%

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©2019 Sightly All Rights Reserved

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