FINANCE CASE STUDY
Increasing Credit Card Applications with Performance Video
Find out how Sightly helped this major financial institution increase credit card applications and effectively engage new customers online.
This major financial institution wanted to drive credit card applications at the most efficient cost.
TOP RANKED VENDOR for getting people to fill out credit card applications
ACHIEVED INCREMENTAL REACH ACROSS DEVICES
PERFORMANCE AND INSIGHTS
Nielsen Digital Ad Ratings on average for ages 25-54 (compared to Google Preferred in demo 65%)
Improved DAR rating by 13% across the plan
Average on-target rating of 74% (with a delivery rate of 100%)
HHI benchmark for Google Preferred was 30%, Sightly performed at 44%
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