CPG CASE STUDY

Reaching Moms with Performance Video

Sightly leveraged performance video to drive awareness and store visits for this major Consumer Product Goods (CPG) brand.

ObJECTIVE

The client wanted to drive brand awareness, aiming to make themselves the go-to hospital among their target audience. The secondary goal was to increase patient volume, reaching their audience efficiently with relevant creative on high quality digital inventory.

RESULTS

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Higher Nielsen Digital Ad Ratings than the Nielsen benchmark

%

Store visitation lift to consumers who viewed the ad in the first 30 days of the campaign*

%

LOWER CPV than projected in the auction

*Placed Study shows Retail Supermarkets and groceries Median lift 28% – we achieved 17% higher than the grocery standard and 130% lift over QSR

    INSIGHTS

    5 out of 10 Moms watched the entire skippable ad on average when
    • watching family movies
    • planning a vacation
    • shopping for home décor or baby products

    Women 45 to 54 were 29% more likely to visit the store

    Moms based in North Carolina were 30% more likely to visit the store and 70% more likely if living in Charlotte

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