CPG CASE STUDY

Improving Awareness and Purchase Intent

Find out how Sightly helped this major consumer package goods (CPG) brand drive outcomes by encouraging families to replace their old toothbrushes.

ObJECTIVE

This top oral care brand wanted to generate increased awareness and purchase intent through a campaign encouraging families to replace old toothbrushes to maintain good oral health.

Success was measured primarily through view rates.
The brand also wanted to ensure that Nielsen Audience On Target Ratings exceeded the audience benchmark.

RESULTS

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Sightly delivered a view rate of 59.6% (60% above average)

PERFORMANCE AND INSIGHTS

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Nielsen Digital Ad Rating was 71.4% (exceeded the industry benchmark by 56%)

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Store Visit Lift through the first 20 days of the campaign

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62% more views than projected

*Placed Study shows Retail Supermarkets and groceries Median lift 28% – we achieved 17% higher than the grocery standard and 130% lift over QSR

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