Data Science & Power Personas Drive >5X Higher Dealership Visit Rate


Data Science & Power Personas Drive Higher Dealership Visit Rate

Top multinational automaker achieved a dealership visit rate 545% above benchmark against their target multicultural audience.

multicultural man at dealership


Reach the multicultural target audience and increase their dealership visit rate.

An American multinational automaker sought to increase dealership visits by multicultural audience of AA Males 35-54 that are in-market to purchase a vehicle across southern DMAs through a campaign supporting their popular pickup truck model.

The primary KPI of store visit rate for dealerships within the Dallas, Charlotte, Memphis, Houston and Raleigh DMAs was measured against the client’s historical rate of 0.11%.


Sightly used advanced analytics and proprietary algorithms via its innovative Outcome Intelligence Platform to fuse content signals and audience signals and drive more dealership visits.

Man at dealership

First, Sightly custom-built multicultural auto intender “power personas” to reach AA Males 35-54 within the Dallas, Charlotte, Memphis, Houston, and Raleigh DMAs who are in-market to purchase a vehicle.

Our algorithm also helped to identify other users who had the same characteristics of the in-market users, so we could target incremental AA Males 35-54 over the course of the campaign and scale this precision targeting at the geo-level to support the regional dealerships.

 Our content intelligence system identified music videos, football and auto & vehicles as categories that resonated most strongly with the target audience, further solidifying their profile of intent and allowing for optimization against audience passion points.

In total, Sightly performed more than 29,000 optimizations to ensure the campaign reached the target multicultural audience and achieved outcomes measured by the dealership visit rate KPI.



Higher store visit rate than the client’s historical average.

Through these rigorous data analyses and resulting optimizations, Sightly was able to achieve a store visitation rate of 0.71%—545% higher than the client’s average.

The success of this campaign in reaching the desired multicultural audience and driving them in store within specific DMAs demonstrates Sightly’s ability to reach a desired audience and use a rich data set, including audience data and content signals, to scale this approach and drive incremental store visitation.

These strong results speak to Sightly’s data science application and mastery of implementing complex targeting parameters to achieve desired business outcomes.

Want to know more about this success story and how to create yours?

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Lead Software Engineer


Lead Software Engineer

At Sightly, we deliver transparent, effective, and brand-safe campaigns that drive outcomes on the world’s largest video platform. We are looking for a Lead Software Engineer to join our team! Our current tech stack utilizes Vue.js on the front end, node.js/express.js on the back end, various integration suites written in C# / .Net Core and Java, and a Postgres database. We are also onboarding SnowFlake.


  • Architecture/Design for new features
  • Managing Azure infrastructure
  • Designing DevOps processes and building CI/CD pipelines
  • Mentoring other team members
  • Reviewing code/merge requests
  • Developing new features


  • 5-8 Years’ experience as a Full Stack Software Engineer
  • Modern front-end framework (Angular, Vue.js, React)
  • Back-end technologies (Node.js/express.js, .Net Core)
  • Relational Databases (PostgreSql or equivalent) or Snowflake
  • Git
  • Experience working on an Agile team

Nice to have

  • Ad tech or related experience
  • Azure / DevOps experience
  • Python knowledge
  • Previous leadership experience
  • BS in Computer Science or related field
  • Test automation suites

    If this sounds like fun, send us your resume and cover letter!

    Associate Director of Product Marketing


    Associate Director of Product Marketing

    Sightly has seen great success over the past several years being experts in the products that it brings to market. The organization takes pride in being deep industry knowledge experts, having graceful business partnership savviness, and a high integrity culture.

    We are looking for a media technology industry expert that will play a major role in the future of the company who has the ability to interface with internal product teams and the go-to-market strategy.

    This role of Product Marketing will be an expert on the company’s products and its benefit to users, to develop effective marketing strategy narratives derived from these solutions, and work with other departments to understand how the products work and are evolving.

    The Associate Director of Product Marketing at Sightly will be responsible for knowledge extraction and producing marketing collateral for internal and external audiences. As Sightly builds new solutions for the marketplace, this role will be a central hub of the nuances of how the solutions work and their applications to drive outcomes for customers.

    This is a full-time position that sits within the Business Development and Marketing Strategy team and is based in NYC.

    As the Associate Director of Product Marketing at Sightly, you will:

    • Strategize and create product messaging that creates compelling storylines for potential and existing customers
    • Lead strategic positioning of new products and how they fit into the overall marketplace
    • Be an individual contributor and excellent collaborator within their immediate team as well as the larger organization
    • Source and evaluate new partnership opportunities and manage their vetting
    • Work with leadership to define and refine partnership deal structures
    • Maintain active conversations with partners through regular and consistent engagement, demonstrating market knowledge and industry expertise
    • Understand where leading technology platforms like Google fit into the broader technology space and how the various entities throughout the media supply chain interact with one another
    • Be an advocate for new product offerings internally and externally
    • Develop go-to-market strategy and value proposition product marketing collateral of new products in conjunction with existing offerings
    • Identify opportunities in the customer growth journey by collaborating with other client facing departments
    • Understand market and competitive landscape and prioritize, distill, and surface market intelligence to help identify long-term opportunities based on the strategic view of market direction


    • Must possess self-awareness and strong sense of curiosity with a drive to execute
    • A passion for ad tech and the internet
    • Deep knowledge of the digital advertising ecosystem and mechanics
    • In-depth understanding of the programmatic ecosystem and relevant facets including data, yield optimization, mediation, trading desks, ad exchanges, DSPs/SSPs, and DMPs
    • Grasp of the video ecosystem, including CTV, OTT, Video Players, and Video Ad Servers
    • Previous experience with a Video platform is a plus
    • Previous experience with YouTube is a plus
    • Excellent verbal and writing communication skills and a great storyteller
    • Ability to present persuasive arguments to support recommendations internally and externally
    • Excellent negotiation skills with a proven track record of building and growing partnerships
    • Strong interpersonal skills necessary to interact with clients, management, and peers
    • Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally
    • Generally have a minimum 5+ years with a leading ad tech company or at a media agency showing increased responsibility over time
    • Sense of humor
    • Flexibility in sometimes ambiguous and changing environments

    If this sounds like fun, send us your resume and cover letter!

    Sr. Manager, Ad Ops


    Sr. Manager, Ad Ops

    Sightly is in an exciting stage of expansive growth! The company has built its success by driving clients’ media objectives through tangible results. We are experts in strategic planning, execution, optimizations, and insightful reporting that provides actionable learnings for our clients. Sightly is doubling down on outcome-based solutions to drive superior results for all clients with varying KPIs.

     Sightly is looking to hire a Sr. Manager of Ad Ops with expertise in conversion tracking implementation, quality assurance, and troubleshooting across a variety of TMS’s (tag management systems) – with a particular focus on GTM and Adobe Launch. This will be a new role at Sightly that will be integral as we continue to gain attribution-based clients with lower funnel objectives. There would be an emphasis on leading client communications to share conversion tracking and instructions, address questions, and manage client needs throughout the troubleshooting process until tracking is successfully implemented. There would also be an element of leading internal trainings to better equip team with knowledge to address conversion-based questions.

     This is a full-time position and is based in NYC. It’s an opportunity to join a company with an amazing culture based on collaboration, unified goals, and entrepreneurial spirit!

    As the Sr. Manager, Ad Ops at Sightly, you will:

    • Lead client communications for tracking setup and QA
    • Make client recommendations for conversion tracking setup based on their goals and website infrastructure
    • Develop best practices and other materials to be shared with clients to help streamline implementation
    • Create internal trainings and materials to educate on conversion tracking
    • Lead tracking discussions and implementation as new inventory sources are secured
    • Maintain expertise on industry changes that impact tagging needs and setup, new guidelines/restrictions, etc
    • Lead external discussions with TMS contacts when questions arise



    • Expertise on conversion tracking, particularly GTM and Adobe Launch
    • Previous experience with GTM, Google Adwords, and DV360 is a plus
    • Ability to translate and communicate technical requirements and steps to non-technical teams
    • Experience leading client conversions and recommendations for strategic tracking implementation
    • Strong interpersonal skills to foster positive relationships with clients, management, and peers
    • Problem solving skills to keep up with the dynamic Google/YouTube landscape
    • A passion for ad tech and staying on top of digital trends that impact our space
    • Excellent verbal and writing communication skills
    • 3+ years experience in ad operations
    • A proactive, self-starter will be most successful in driving impact of this new role for Sightly

    If this sounds like fun, send us your resume and cover letter!

    Full-Stack Software Engineer


    Full Stack Software Engineer

    At Sightly, we deliver transparent, effective, and brand-safe campaigns that drive outcomes on the world’s largest video platform.  We are looking for engineers to join our team! We are currently reconstructing our software platform from the ground-up, and need engineers looking to work in a fast-paced startup.  Our engineers work closely with the product team and the rest of the business, and we have been building our agile processes to best support the company’s needs. Our current tech stack utilizes Vue.js on the front-end, node.js/express.js on the back-end, various integration suites written in C# / .Net Core and Java, and a Postgres database.  We don’t expect a candidate to have experience in all of these areas — As long as you have a solid track record as a software engineer, there’s a place for you on our team!

    Duties will include (but are not limited to): Developing features for business needs, working with the product team to define deliverable increments, and working on major tech debt initiatives.  We are a small company with a strong collaboration ethic, so there will be times that you are called upon to help out with things outside the immediate scope of your position.


    • UI/UX Knowledge
    • Ad Tech or related industry experience
    • BS in Computer Science or related field
    • Experience in an agile development environment
    • Unit test and integration test automation
    • Azure, Docker, CI/CD and DevOps practices

    Nice to have

    • 2-5 years of software development experience
    • Front-end framework — Vue.js, React, or Angular 5+.  HTML and CSS.
    • Back-end:  Node.js, C# .Net Core, or Java.  Experience with RESTful APIs.
    • Database:  SQL Server, Oracle, or Postgres
    • Fluent in:  C#, Java, Javascript, and/or SQL
    • Collaborative, team-oriented focus
    • Git: repositories/branching strategies

      If this sounds like fun, send us your resume and cover letter!