Director, Publisher Development

CAREERS

Director, Publisher Development

Sightly is in expansion mode and looking for a publisher development leader. Historically, Sightly has been a
YouTube platform however organizational success and strategy for the future demands Sightly to expand its
inventory sources. Sightly has built its success by driving clients media objectives through tangible results within
the YouTube ecosystem. The next success era for Sightly will be to continue the excellent performance combined
with great customer service outside of the YouTube platform.
The Director of Publisher Development at Sightly will be responsible for building and growing direct
publisher/channel partner relationships from the ground up. This leader will have experience in structuring supply
deals with premium and tier two publishers from inception to completion. They will syndicate existing YouTube
creators’ content as well create new deals with the open marketplace via DV360. This supply-side seller must
possess an entrepreneurial drive to “build the chessboard” vs “move pieces around a chessboard.”
This position sits within the Partnerships team and reports to the SVP, Performance and Partner Strategy at Sightly.
This team is growing within the overall organization and sits at the intersection of demand, supply, and
innovations.
This is a full-time position and is based in NYC.

As the Director, Publisher Development at Sightly, you will:

  • Be an individual contributor and excellent collaborator
  • Source and evaluate new inventory supply partnership opportunities and manage the vetting of proposals
    and inquiries
  • Work with leadership to define and refine deal structures
  • Build supply accounts and set up payment rules, placements, campaigns, yield management floors, and CPM optimizations
  • Lead the management of deal IDs and collaborate with Sales and Account Management throughout the process
  • Maintain active conversations with publishers through regular and consistent engagement, demonstrating market knowledge and industry expertise
  • Ensure publisher retention and lead relationship management, ensuring high publisher satisfaction
  • Track, manage, and own publisher pipeline and account activities in Salesforce
  • Be a deal-maker and closer, negotiating agreements and building long-term relationships with publishers
  • Prepare ongoing analysis on revenue generated/yield from supply partnerships
  • Understand where Google fits into the broader technology space and how the various entities throughout
    the media supply chain interact with one another.

Qualifications

  • Must possess self-awareness and strong sense of curiosity with a drive to execute
  • A passion for ad tech and the internet
  • Deep knowledge of the digital advertising ecosystem and mechanics
  • In-depth understanding of the programmatic ecosystem and relevant facets including data, yield
    optimization, mediation, trading desks, ad exchanges, DSPs/SSPs, and DMPs
  • Grasp of the video ecosystem, including CTV, OTT, Video Players, and Video Ad Servers
  • Established relationships within the digital media publishing industry
  • Previous experience with deal IDs in DV360 is required
  • Previous experience with Salesforce is required
  • Previous experience with a Video platform is a plus
  • Previous experience with YouTube is a plus
  • Excellent verbal and writing communication skills and a great storyteller
  • Ability to present persuasive arguments to support recommendations internally and externally
  • Excellent negotiation skills with a proven track record of building and growing supply
  • Strong interpersonal skills necessary to interact with clients, management, and peers
  • Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally
  • Generally have a minimum 7+ years in business development or partnerships role with a leading ad tech company (SSPs preferred)
  • Sense of humor

Success in the first 12 months of this position will be:

  • Created a standardized process for the nuts and bolts operational set-up of new inventory/supply
  • Collaborated on training sales and account management teams on mechanics of supply side set-up
  • Established relationships with appropriate Google contacts for troubleshooting supply side ad ops
  • Built positive rapport with all Sightly team members across all departments
  • Built yield analysis model and demonstrated progressive yield optimizations across most/all publishers

If this sounds like fun, send us your resume and cover letter!

©2019 Sightly All Rights Reserved

©2019 Sightly All Rights Reserved

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Senior Back-End Engineer

CAREERS

Senior Back-End Engineer

SKILLS AND ReQUIREMENTS

  • 5+ years of modern web development experience.
  • We are a Vue.js shop so experience with Vue.js is preferred but React.js or Angular is acceptable.
  • Knowledge of Webpack and Nuxt.js framework is desirable.
  • Knowledge of ES6 and object-oriented design is important. Yes we know JavaScript is not truly object-oriented but we still think it’s a great paradigm for organization and clean code.
  • Ability to organize code into clean, maintainable components that can be reused.
  • Must know the basics: HTML and CSS.
  • Must have some knowledge of UI/UX best practices. Yes we have a dedicated UI/UX guy but a familiarity with these concepts is strongly preferred.
  • Comfortable with Git and  Bash Shell.
  • Must be willing to mentor junior members of the team.
  • BA/BS in Computer Science is desired but we will make an exception for the right candidate.

    If this sounds like fun, send us your resume and cover letter!

    ©2019 Sightly All Rights Reserved

    ©2019 Sightly All Rights Reserved

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    Senior Front-End Engineer

    CAREERS

    Senior Front-End Engineer

    SKILLS AND ReQUIREMENTS

    • 5+ years of modern web development experience.
    • We are a Vue.js shop so experience with Vue.js is preferred but React.js or Angular is acceptable.
    • Knowledge of Webpack and Nuxt.js framework is desirable.
    • Knowledge of ES6 and object-oriented design is important. Yes we know JavaScript is not truly object-oriented but we still think it’s a great paradigm for organization and clean code.
    • Ability to organize code into clean, maintainable components that can be reused.
    • Must know the basics: HTML and CSS.
    • Must have some knowledge of UI/UX best practices. Yes we have a dedicated UI/UX guy but a familiarity with these concepts is strongly preferred.
    • Comfortable with Git and  Bash Shell.
    • Must be willing to mentor junior members of the team.
    • BA/BS in Computer Science is desired but we will make an exception for the right candidate.

      If this sounds like fun, send us your resume and cover letter!

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      ©2019 Sightly All Rights Reserved

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      Performance Manager

      CAREERS

      Performance Manager

      Duties and Responsibilities

      • Handle online video ad campaigns from top agencies & brands, including setup, launch, pacing & optimization.
      • Navigate & utilize Google Ads & YouTube tools on a daily basis.
      • Become an expert at using Sightly’s proprietary platform, TargetView.
      • Ensure campaigns adhere to precise technical specifications of Sightly’s proprietary platform, TargetView, while meeting strict editorial & strategic requirements set by the inventory partners.
      • Address & provide support for clients & internal team members regarding campaign inquiries (i.e. status requests, report requests, troubleshooting).
      • Oversee campaign reporting to ensure accuracy of data & measurement of campaign success.
      • Deliver client-facing reporting to Account Management and/or directly to the client.
      • Act as a liaison between Operations department to the Sales, Marketing, Product & Account Management teams to ensure top-notch campaign performance & service.
      • Analyze campaigns to identify areas of opportunity for growth.
      • Work closely with other team members in managing requests and the documentation of these details for the benefit of inter-departmental accuracy and communications.
      • Assist in the quality assurance of our product through owning the cross-check of TargetView, AdWords, & Salesforce. This will require working closely with numbers & the Engineering & Finance departments.
      • Identify and escalate priority issues, redirecting them to appropriate resources.
      • Responsible for reaching and exceeding team revenue goals.
      • Stay current with system and standard operating procedure changes and updates.
      • Enjoy working with smart, knowledgeable, passionate colleagues within a supportive team.

      REQUIRED SKILLS AND ReSPONSIBILITIES

      • At least 3-4 years experience in ad operations, programmatic media, and/or campaign management required. Must have experience working in Google Ads (formerly Adwords).
      • Familiarity in managing Search, Display and/or Video Advertising Campaigns is a plus.
      • Current Google As certification is a plus.
      • Proficient in MS Excel and Google Sheets.
      • Experience using Salesforce and/or Asana is a plus.
      • Extremely organized & thorough.
      • Creative thinking, resourcefulness, multi-tasking and problem solving.
      • Flexibility to move from project to project as needed.
      • Both analytic and creative thinking abilities, with proficiency in process management and problem solving.
      • Previous experience working with YouTube is a plus.
      • Excellent communications and presentation skills with ability to create clear, results oriented messaging and related materials.
      • Proactive personality with a drive to implement, execute and accomplish results daily.
      • Comfortable working in a collaborative team environment, regularly interacting across all departments and organizational levels.
      • Desire to learn new technology.
      • Able to leap tall buildings in a single bound.
      • Sense of humor.

        If this sounds like fun, send us your resume and cover letter!

        ©2019 Sightly All Rights Reserved

        ©2019 Sightly All Rights Reserved

        COMPANY

         

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        National Health Care Company

        Health Care CASE STUDY

        Increasing awareness and reaching new patients

        Sightly helped this national health care company use performance video to position themselves as the go-to hosptial with their target audience.

        ObJECTIVE

        The client wanted to drive brand awareness, aiming to make themselves the go-to hospital among their target audience. The secondary goal was to increase patient volume, reaching their audience efficiently with relevant creative on high quality digital inventory.

        STRATEGY

        Sightly worked with this health care company to breakdown their campaigns by branding and 10 separate service areas. This required over 850 campaigns in order to reach the correct audience in the most effective manner.

        Sightly developed over ten unique buyer Personas using Google First Party data that were deployed at every stage of the consumer journey and leverage intelligent audience optimization over time.

        RESULTS

        We worked with the client to layer on our proprietary adtech and managed service solution, acting as an extension of their team.

        The ED Service area drove the most conversions, 37 thousand website conversions were collected

        Website conversions across over twelve thousand geo-locations (Cities, DMAs, Zip Codes, neighborhoods

        Achieved 43% view rate

        INSIGHTS

        %

        25-34 year-olds were 43% more likely to watch the entire ad

        %

        Audience retention was most successful in Las Vegas six out of ten people who viewed their ads completed the entire video

        %

        30 second creative was the best performing ad length with 8 out of 10 people viewing the ad to completion.

        Want to know more about this success story and how to create yours?

        Let's Talk

        ©2019 Sightly All Rights Reserved

        ©2019 Sightly All Rights Reserved

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