From YouTube to Connected TV to TikTok

We Maximize
Your Media Outcomes at Speed

From YouTube to Connected TV to TikTok

We Maximize Your Media Outcomes at Speed

THE SMART SYSTEM THAT MAXIMIZES OUTCOMES

Sightly’s Outcome Intelligence (OI) platform incorporates premium media inventory, contextual intelligence, power personas, deep-bench managed service expertise, big data science and innovative technology to drive your most desired outcomes and Brand Mentality™.

LEVELSET™ PLANNING & INSIGHTS

LevelSet™ is a historical performance data-driven tool that shows cost and performance trends over time by outcomes, personas, geos, devices, ad formats and more.

You can use these data to establish volume and unit cost targets for your media plans and then compare them to actual performance post-campaign for relevant insights.

LEVELSET™ PLANNING & INSIGHTS

LevelSet™ is a historical performance data-driven tool that shows cost and performance trends over time by outcomes, personas, geos, devices, ad formats and more.

You can use these data to establish volume and unit cost targets for your media plans and then compare them to actual performance post-campaign for relevant insights and recommendations.

HIGH-PERFORMANCE YOUTUBE ADVERTISING

Sightly has been an overall YouTube and Google partner for more than six years, during which we have developed critical proprietary tools and built the best-in-class client services team of certified performance and account managers.

Experts in GoogleAds, DV360 and key third party integrations, they possess insider knowledge of settings, optimizations and tactics that comes only with years of experience and innovation.

Review our YouTube ad formats and features below.

TRUEVIEW
IN-STREAM

Premium in-stream video ads, playing before and during YouTube video content
Purchased on a CPV (views and clicks) or CPM

TRUEVIEW
IN-STREAM NON-SKIP

In-stream unit that allows for up to :15 of non-skippable ads
Purchased on a CPM

TRUEVIEW
BUMPERS

Short, sweet & the perfect complement to In-Stream video
Up to :06 non-skippable ads
Purchased on a CPM

TRUEVIEW
FOR ACTION

Designed to drive lower funnel actions, purchased on a CPM & optimized using a CPA goal
Includes a customizable call-to-action (CTA) overlay, companion banner running before, during, or after another video and automatically generated end screen within a TrueView In-stream ad
Able to run on YouTube, YouTube homepage and Google Video Network

HIGH-PERFORMANCE YOUTUBE ADVERTISING

Sightly has been an overall YouTube and Google partner for more than six years, during which we have developed critical proprietary tools and built the best-in-class client services team of certified performance and account managers.

Experts in GoogleAds, DV360 and key third party integrations, they possess insider knowledge of settings, optimizations and tactics that comes only with years of experience and innovation.

Review our YouTube ad formats and features below.

TRUEVIEW
IN-STREAM

Premium in-stream video ads, playing before and during YouTube videos
Purchased on a CPV (views and clicks) or CPM

TRUEVIEW
IN-STREAM NON-SKIP

In-stream unit that allows for up to :15 of non-skippable ads
Purchased on a CPM

TRUEVIEW
BUMPERS

Short, sweet & the perfect complement to In-Stream video
Up to :06 non-skippable ads
Purchased on a CPM

TRUEVIEW
FOR ACTION

Includes a customizable CTA overlay, companion banner running before, during, or after another video and automatically generated end screen
Able to run on YouTube, YouTube homepage and Google Video Network
Purchased on a CPM & optimized using a CPA goal

Click BELOW to learn more about each of these ADDITIONAL products and features…

TRUEVIEW

OUTSTREAM (Beta)

DISCOVERY

DISCOVERY CAMPAIGNS

ACTION FORM ADS

ACTION SITELINKS

SHOPPING

EXTENSIONS

CALL TO ACTION

CLICK TO CALL

LOCATION

AFFILIATE LOCATION

OTHER

VERTICAL VIDEO ADS (Beta)

INSTANT RESERVE (Alpha)

TRUEVIEW OUTSTREAM (Beta)

Video advertising on mobile sites and apps outside of YouTube
Begin with sound off, opt-in experience
Purchased on a viewable CPM (>50% of the ad on screen for 2 seconds or more)

(Image courtesy of Google)

TRUEVIEW OUTSTREAM (Beta)

Video advertising on mobile sites and apps outside of YouTube
Begin with sound off, opt-in experience
Purchased on a viewable CPM (>50% of the ad on screen for 2 seconds or more)

(Image courtesy of Google)

TRUEVIEW DISCOVERY

Ads that act as sponsored YouTube Search and Related Content ads
Consists of image thumbnail and up to three lines of text
Clicking the ad will drive user to YouTube watch or channel page to view the video
An advertiser only pays when someone click on the thumbnail (following a CPC model)

(Image courtesy of Google)

TRUEVIEW DISCOVERY

Ads that act as sponsored YouTube Search and Related Content ads
Consists of image thumbnail and up to three lines of text
Clicking the ad will drive user to YouTube watch or channel page to view the video
An advertiser only pays when someone click on the thumbnail (following a CPC model)

(Image courtesy of Google)

DISCOVERY CAMPAIGNS (Beta)

Campaigns run across YouTube Home Feed, Gmail and Discover Page
Provides brands the opportunity to diversify and expand reach beyond traditional social platforms (Facebook, Instagram, etc.) to various Google platforms
Purchased on a CPC (optimizing towards target CPA or Max Conversions)

DISCOVERY CAMPAIGNS (Beta)

Campaigns run across YouTube Home Feed, Gmail and Discover Page
Provides brands the opportunity to diversify and expand reach beyond traditional social platforms (Facebook, Instagram, etc.) to various Google platforms
Purchased on a CPC (optimizing towards target CPA or Max Conversions)

TRUEVIEW FOR ACTION FORM ADS (Beta)

Drives leads (email, name, zip code and/or phone numbers) through an embedded form submission by the user
All ‘sensitive’ verticals are excluded from form ads including finance, healthcare, politics, alcohol, religion and gambling
Purchased on a CPM & optimized using a CPA goal
(Image courtesy of Google)

TRUEVIEW FOR ACTION FORM ADS (Beta)

Drives leads (email, name, zip code and/or phone numbers) through an embedded form submission by the user
All ‘sensitive’ verticals are excluded from form ads including finance, healthcare, politics, alcohol, religion and gambling
Purchased on a CPM & optimized using a CPA goal
(Image courtesy of Google)

TRUEVIEW FOR ACTION SITELINKS (Beta)

Add sitelinks (web page links) to your TrueView For Action ads
Opportunity to drive more landing page visits or clicks & conversions
Purchased on a CPM & optimized using a CPA goal
(Image courtesy of Google)

TRUEVIEW FOR ACTION SITELINKS (Beta)

Add sitelinks (web page links) to your TrueView For Action ads
Opportunity to drive more landing page visits or clicks & conversions
Purchased on a CPM & optimized using a CPA goal
(Image courtesy of Google)

TRUEVIEW FOR SHOPPING

An effective way to add product details and shopping links to your video content by linking to your Google Merchant Center (required)
Products appear in the companion banner slot alongside ad increasing engagement with viewers and helps advertisers reach potential customers across devices
Is available in both In-stream (CPV) and Bumpers (CPM)
(Image courtesy of Google)

TRUEVIEW FOR SHOPPING

An effective way to add product details and shopping links to your video content by linking to your Google Merchant Center (required)
Products appear in the companion banner slot alongside ad increasing engagement with viewers and helps advertisers reach potential customers across devices
Is available in both In-stream (CPV) and Bumpers (CPM)
(Image courtesy of Google)

CALL TO ACTION EXTENSIONS

Customized call to action overlay to existing YouTube video ad
Available on TrueView In-stream purchased on either CPV or CPM)
For brands that want to drive lower funnel conversions but are not able to place a pixel on site. E.g., driving to third party retailer sites
(Image courtesy of Google)

CALL TO ACTION EXTENSIONS

Customized call to action overlay to existing YouTube video ad
Available on TrueView In-stream purchased on either CPV or CPM)
For brands that want to drive lower funnel conversions but are not able to place a pixel on site. E.g., driving to third party retailer sites
(Image courtesy of Google)

CLICK TO CALL EXTENSIONS

Include a phone number directly below the YouTube video ad with a direct opportunity for consumers to click and call the phone number from a mobile device
Ability to include call center hours so that the click to call extension only serves during desired times
(Image courtesy of Google)

CLICK TO CALL EXTENSIONS

Include a phone number directly below the YouTube video ad with a direct opportunity for consumers to click and call the phone number from a mobile device
Ability to include call center hours so that the click to call extension only serves during desired times
(Image courtesy of Google)

Location EXTENSIONS

Format feature that displays business information alongside YouTube video ads
Access to Google My Business Account is preferred but not necessary as Affiliate Location Extensions are also available
Available with TrueView In-stream (both CPV and CPM) and Bumpers on Desktop & Mobile
(Image courtesy of Google)

Location EXTENSIONS

Format feature that displays business information alongside YouTube video ads
Access to Google My Business Account is preferred but not necessary as Affiliate Location Extensions are also available
Available with TrueView In-stream (both CPV and CPM) and Bumpers on Desktop & Mobile
(Image courtesy of Google)

AFFILIATE Location EXTENSIONS

Format feature that displays business information alongside YouTube video ads
Instead of linking to a Google My Business Account, Affiliate Location Extensions can be utilized to cherry-pick specific retailers from Google’s list of 900+ major retailers in the United States. (This store list can be shared upon request.)
Available with TrueView In-stream (both CPV and CPM) and Bumpers on Desktop & Mobile
(Image courtesy of Google)

AFFILIATE Location EXTENSIONS

Format feature that displays business information alongside YouTube video ads
Instead of linking to a Google My Business Account, Affiliate Location Extensions can be utilized to cherry-pick specific retailers from Google’s list of 900+ major retailers in the United States. (This store list can be shared upon request.)
Available with TrueView In-stream (both CPV and CPM) and Bumpers on Desktop & Mobile
(Image courtesy of Google)

VERTICAL VIDEO ADS (Beta)

Adjusts video player window in the YouTube app when a device is held vertically to fit ad size more naturally within vertical orientation
Available for mobile TrueView In-stream and Bumpers
This inventory will only run in mobile ads viewed inside the YouTube app when the device is held vertically
(Image courtesy of Google)

VERTICAL VIDEO ADS (Beta)

Adjusts video player window in the YouTube app when a device is held vertically to fit ad size more naturally within vertical orientation
Available for mobile TrueView In-stream and Bumpers
This inventory will only run in mobile ads viewed inside the YouTube app when the device is held vertically
(Image courtesy of Google)

INSTANT RESERVE (Alpha)

Google’s ‘reserve’ YouTube inventory that allows you to lock in a specific rate (CPM) up to 120 days in advance for Non-Skippable in-stream, Bumpers, TrueView For Reach & Outstream
Guaranteed reach blasts during a specific time period (promoting movie premieres, product launches & seasonal promotions with volume based goal)
Purchased on a CPM

INSTANT RESERVE (Alpha)

Google’s ‘reserve’ YouTube inventory that allows you to lock in a specific rate (CPM) up to 120 days in advance for Non-Skippable in-stream, Bumpers, TrueView For Reach & Outstream
Guaranteed reach blasts during a specific time period (promoting movie premieres, product launches & seasonal promotions with volume based goal)
Purchased on a CPM

THE PREMIUM MEDIA YOUR MESSAGE DESERVES

Sightly’s Premium Media offerings encompass Live Streaming video events (including unparalleled opportunities around hugely popular Esports events) connected TV/OTT, TikTok and exclusive publisher direct packages to give your brand exceptional access to high-value inventory where your audiences are investing time and attention.

SAVANT™ – BEYOND CONTEXTUAL TARGETING

Sightly’s contextual intelligence integrates with your Brand Mentality™ to recommend and manage your contextual placements for audience match, performance and brand suitability in YouTube and, coming soon, the open Web.

Key components include our big data-driven Good News Algorithm and TrendGuard™ technologies that monitor up-to-the-minute issues and trends and, based on your settings, recommend context adjustments.

The Power of Personas

Sightly’s Power Personas solution creates and refines rich audience profiles for specific outcomes by brand category. We tap into our extensive library of proven-to-perform personas—or build custom ones especially for your media plan.

Sightly’s analytics and machine learning algorithms constantly monitor persona performance vs. desired outcomes, as well as brand suitability ratings and cost efficiencies. The persona optimizer uses decision tree analysis to fine tune personas for in-flight adjustments or future activations.

The Power of Personas

Sightly’s Power Personas solution creates and refines rich audience profiles for specific outcomes by brand category. We tap into our extensive library of proven-to-perform personas—or build custom ones especially for your media plan.

Sightly’s analytics and machine learning algorithms constantly monitor persona performance vs. desired outcomes, as well as brand suitability ratings and cost efficiencies. The persona optimizer uses decision tree analysis to fine tune personas for in-flight adjustments or future activations.

THE SIGHTLY STORYTELLING FRAMEWORK

Great storytellers deliver meaningful insights, and we’re no exception.
We always start with the end in mind—your outcomes and Brand Mentality™.

They infuse our strategy, which in turn informs persona building, campaign architecture, content targeting, performance management, analytics and thousands of optimizations.

The capstone is a final wrap-up chock full of valuable insights and recommendations.