From YouTube to Connected TV to TikTok

We Maximize Your Media Outcomes at Speed

From YouTube to Connected TV to TikTok

We Maximize Your Media Outcomes at Speed

THE SMART SYSTEM THAT MAXIMIZES OUTCOMES

Sightly’s Outcome Intelligence (OI) platform incorporates premium media inventory, contextual intelligence, power personas, deep-bench managed service expertise, big data science and innovative technology to drive your most desired outcomes and brand mentality.

LEVELSET™ PLANNING & INSIGHTS

LevelSet™ is a historical performance data-driven tool that shows cost and performance trends over time by outcomes, personas, geos, devices, ad formats and more.

You can use these data to establish volume and unit cost targets for your media plans and then compare them to actual performance post-campaign for relevant insights.

LEVELSET™ PLANNING & INSIGHTS

LevelSet™ is a historical performance data-driven tool that shows cost and performance trends over time by outcomes, personas, geos, devices, ad formats and more.

You can use these data to establish volume and unit cost targets for your media plans and then compare them to actual performance post-campaign for relevant insights and recommendations.

HIGH-PERFORMANCE YOUTUBE ADVERTISING

Sightly has been an overall YouTube and Google partner for more than six years, during which we have developed critical proprietary tools and built the best-in-class client services team of certified performance and account managers.

Experts in GoogleAds, DV360 and key third party integrations, they possess insider knowledge of settings, optimizations and tactics that comes only with years of experience and innovation.

Review our YouTube ad formats and features below.

TRUEVIEW
IN-STREAM

Premium in-stream video ads, playing before and during YouTube video content
Purchased on a CPV (views and clicks) or CPM

TRUEVIEW
IN-STREAM
NON-SKIP

In-stream unit that allows for up to :15 of non-skippable ads
Purchased on a CPM

TRUEVIEW BUMPERS

Short, sweet & the perfect complement to In-Stream video
Up to :06 non-skippable ads
Purchased on a CPM

TRUEVIEW FOR ACTION

Designed to drive lower funnel actions, purchased on a CPM & optimized using a CPA goal
Includes a customizable call-to-action (CTA) overlay, companion banner running before, during, or after another video and automatically generated end screen within a TrueView In-stream ad
Able to run on YouTube, YouTube homepage and Google Video Network

HIGH-PERFORMANCE YOUTUBE ADVERTISING

Sightly has been an overall YouTube and Google partner for more than six years, during which we have developed critical proprietary tools and built the best-in-class client services team of certified performance and account managers.

Experts in GoogleAds, DV360 and key third party integrations, they possess insider knowledge of settings, optimizations and tactics that comes only with years of experience and innovation.

Review our YouTube ad formats and features below.

TRUEVIEW
IN-STREAM

Premium in-stream video ads, playing before and during YouTube videos
Purchased on a CPV (views and clicks) or CPM

TRUEVIEW
IN-STREAM NON-SKIP

In-stream unit that allows for up to :15 of non-skippable ads
Purchased on a CPM

TRUEVIEW
BUMPERS

Short, sweet & the perfect complement to In-Stream video
Up to :06 non-skippable ads
Purchased on a CPM

TRUEVIEW FOR ACTION

Includes a customizable CTA overlay, companion banner running before, during, or after another video and automatically generated end screen
Able to run on YouTube, YouTube homepage and Google Video Network
Purchased on a CPM & optimized using a CPA goal

THE PREMIUM MEDIA YOUR MESSAGE DESERVES

Sightly’s Premium Media offerings encompass Live Streaming video events (including unparalleled opportunities around hugely popular Esports events) connected TV/OTT, TikTok and exclusive publisher direct packages to give your brand exceptional access to high-value inventory where your audiences are investing time and attention.

SAVANT™ – BEYOND CONTEXTUAL TARGETING

Sightly’s contextual intelligence integrates with your Brand Mentality™ profile to recommend and manage your contextual placements for audience match, performance and brand suitability in YouTube and, coming soon, the open Web.

Key components include our big data-driven Good News Algorithm and TrendGuard™ technologies that monitor up-to-the-minute issues and trends and, based on your settings, recommend context adjustments.

The Power of Personas

Sightly’s Power Personas solution creates and refines rich audience profiles for specific outcomes by brand category. We tap into our extensive library of proven-to-perform personas—or build custom ones especially for your media plan.

Sightly’s analytics and machine learning algorithms constantly monitor persona performance vs. desired outcomes, as well as brand suitability ratings and cost efficiencies. The persona optimizer uses decision tree analysis to fine tune personas for in-flight adjustments or future activations.

The Power of Personas

Sightly’s Power Personas solution creates and refines rich audience profiles for specific outcomes by brand category. We tap into our extensive library of proven-to-perform personas—or build custom ones especially for your media plan.

Sightly’s analytics and machine learning algorithms constantly monitor persona performance vs. desired outcomes, as well as brand suitability ratings and cost efficiencies. The persona optimizer uses decision tree analysis to fine tune personas for in-flight adjustments or future activations.

THE SIGHTLY STORYTELLING FRAMEWORK

Great storytellers deliver meaningful insights, and we’re no exception.
We always start with the end in mind—your outcomes and Brand Mentality.

They infuse our strategy, which in turn informs persona building, campaign architecture, content targeting, performance management, analytics and thousands of optimizations.

The capstone is a final wrap-up chock full of valuable insights and recommendations.