Digiday reports that WPP has partnered with Sightly to integrate its patented Brand Mentality® platform—a first-of-its-kind system connecting brand analytics with real-time social and cultural data. The collaboration brings Sightly’s cultural precision and values-based intelligence to WPP’s global network, empowering brands to act on insights faster and align media with their authentic identity.
🔗 Read the full article on Digiday: WPP expands AI capabilities to boost brand performance with Sightly partnership