MediaPost highlights how United Airlines and agency partner Carat USA leveraged Sightly’s Brand Mentality® platform to identify and act on real-time cultural moments. By using Sightly’s patented technology, the team boosted performance with 3x higher TikTok CTR, 20% more engagement, and a 69% video completion rate across matched programmatic inventory—showcasing how real-time data and cultural precision can turn headlines into high-performing brand opportunities.
🔗 Read the full story on MediaPost: United Airlines Real-Time Ad Moments Identified Via AI