TikTok Rocks | Brand Mentality and the Real-Time Marketing Revolution

Host Kevin Lee interviews Adam Katz

eMarketing Association CEO Kevin Lee interviews Sightly’s Adam Katz for the EMA video podcast, May 30, 2021.

"I was jazzed about my interview with Adam Katz, Chief Revenue Officer and General Manager at Sightly. He and I discussed how the Brand Mentality platform allows brands to anticipate threats and opportunities and respond moment-by-moment in market at speed and scale across multiple publishers and contexts."

“Of course, you should listen to the whole interview, particularly where we delve into Brand Mentality and the Real-Time Marketing Revolution; but the most “snackable” part of the interview was to hear how excited Adam was about Tik Tok.”

Watch the full interview on the EMA’s YouTube channel.

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