Every Friday, Angelina Eng, the Interactive Advertising Bureau’s (IAB’s) Vice President of Measurement, Addressability & Data Center, highlights three executives for their contributions, notable promotions, or new career endeavors in the ad industry. Her LinkedIn series, called “The AdVenturers,” celebrates the accomplishments and innovations of these rising stars and industry veterans. This Friday, she shone her spotlight on Sightly CEO, Adam Katz. Here’s some of what she had to say:
"In 2020, Adam played a pivotal role in developing the Brand Mentality® platform, allowing businesses to make real-time decisions based on a brand's core positions, values, and affinities. He aims to drive widespread adoption of this technology. He's got an entrepreneurial spirit, leadership qualities, passion, and vision. It will be exciting to see where he takes Sightly next!"
Read her full post here on LinkedIn.