Company’s Pro Bono Campaign Drives Increased Awareness for Anti-Systemic Racism Effort
Sightly is running a month long digital video awareness campaign through YouTube in the Chicago market during July to support YWCA Metropolitan Chicago’s Until Justice Just Is initiative.
According to Chandni Shah, Media Strategy Director at VSA Partners, YWCA Metropolitan Chicago’s agency, Until Justice Just Is introduces the organization’s new Racial Justice League, a powerful extension of its core mission to eliminate racism and empower women.
Shah explained, “The Racial Justice League gives individuals and corporations actionable items for real change, and YWCA Chicago hopes it will radically reposition the conversation around corporations as mechanisms for social good.”
“As ardent supporters of Black Lives Matter, we are proud to sponsor this campaign and help YWCA Chicago spread awareness of Until Justice Just Is and the Racial Justice League,” said Daniel Pineda, Sightly’s Chicago-area account executive. “Our company stands against systemic racism and appreciates the opportunity to contribute our services to support these causes.”
Sightly’s YouTube campaign features six-second bumper video ads for custom personas we created to reach people whose interests and affinities include social issues, advocacy for social justice and anti-racism, causes like Black Lives Matter, consumers of Chicago area media and nonprofit donors. See the full Until Justice Just Is video and take the pledge here.