FOR IMMEDIATE RELEASE
Laura Sanderson joins Sightly as Director of Sales, UK Regions and Paul Lowrey joins as VP, Global Marketing Strategy & Enablement marking a continued investment in UK business and global go-to-market function.
NEW YORK — Sightly, whose flagship Brand Mentality® platform helps brands plan, create, and activate around culture and audience behavior in real time, today announced two senior appointments: Laura Sanderson as Director of Sales, UK Regions, and Paul Lowrey as VP, Global Marketing Strategy & Enablement. The hires mark a continued investment in Sightly’s UK business and its global go-to-market function as the company builds on its recent growth.
Sanderson joins Sightly to lead growth across the UK regions, building agency and brand partnerships and helping advertisers get more value from data-driven media. She brings more than 15 years of experience across media agencies, publishers and ad-tech, including senior commercial roles at Captify and Teads among others. Based in Manchester, Sanderson is a longtime advocate for the strength of the UK media industry outside London, and previously served on the board of the Manchester Publicity Association, where she was named a Rising Star.
“It’s a really exciting time to be joining Sightly,” said Sanderson. “The UK business has grown from a standing start to a team of eight in a remarkably short space of time, and there’s a real sense of momentum around what Rob and the team are building. What attracted me most was the combination of genuinely differentiated technology, ambitious people and the opportunity to help shape the next phase of growth.
“I’m delighted to be joining Sightly at such an exciting stage in the company’s journey. Our unique Brand Mentality solution has never been more relevant as brands increasingly look to connect with culture, and I’m looking forward to working with our growing team to help accelerate our presence in the UK and beyond.” said Paul Lowrey.
Lowrey joins Sightly as VP, Global Marketing Strategy & Enablement, where he will connect marketing strategy, sales and go-to-market execution as the company scales internationally. He brings more than 20 years of experience driving commercial growth across digital media and advertising technology. Prior to Sightly, Lowrey was Global Director of Solutions Marketing & Sales Enablement at GumGum, where his work spanned customer-led go-to-market strategy, brand and market positioning, and commercial enablement. He is known for his collaborative leadership style and for making complex ideas clear and actionable across marketing, sales and commercial teams.
“I’m incredibly excited to welcome two of the industry’s most talented people to strengthen our UK and global teams. Sightly has seen significant growth over the past nine months, proof that aligning brands with culture, moments, topics, and trends has become a genuine priority for advertisers — and a real shift in the market. That growth isn’t limited to media investment either: agencies are now licensing our technology to power their own agentic products and workflows.”, said Rob Trotter, Managing Director, EMEA at Sightly.
“To think that we launched in the UK less than a year ago and are already at a point where the momentum warrants dedicated global marketing leadership is pretty incredible,” said Alena DeSalvo, SVP of Marketing at Sightly. “Paul has the kind of skill set that levels up far more than a marketing function. He knows how to turn complex technology into a clear story, equip commercial teams to take it to market and uncover new ways for clients to put it to work. I can’t wait to have him join us for this next chapter as Sightly continues to scale globally.”
Sanderson and Lowrey join Sightly as the company continues to expand its UK presence and global commercial team. Sightly’s continued growth, as evidenced by their double digit growth in the past 12 months and global expansion is evident in the market.
About Sightly
Sightly is an AI-powered marketing intelligence company helping brands make better, faster decisions through its patented Brand Mentality® platform. The technology combines real-time cultural, contextual, and audience intelligence to inform planning, creative, and activation. Learn more at www.sightly.com.
Media Contact
Alena DeSalvo
Alena@sightly.com