NEW YORK, July 2025 — Sightly, the media technology company helping brands stay in step with culture through real-time intelligence and values-based media, today announced the appointment of Sara Tehrani as Vice President of Product Marketing.
Tehrani brings more than a decade of experience leading media strategy, shaping digital investment, and advocating for more responsible marketing practices. At IPG Mediabrands, she held leadership roles across platform partnerships and digital investment, and helped launch the Media Responsibility Index, an industry-first framework that pushed brand safety and accountability forward. Her work has helped some of the world’s biggest brands navigate major shifts in the media landscape while staying grounded in what they stand for.
That background makes her well-suited to this moment, when brands are expected to act quickly, speak clearly, and still stay true to who they are. At Sightly, Tehrani will lead product marketing with a focus on bringing the company’s Brand Mentality® platform to more marketers and agencies looking to move at the speed of culture.
In a media environment where public opinion can shift by the hour and attention is hard-won, acting with intention and purpose has never been more important. Brand Mentality® creates a unique profile for each brand by mapping its values, priorities, partnerships, and risk tolerance. It uses that profile, along with real-time data from news and social platforms, to track emerging trends, spot potential flashpoints, and guide decisions that fit the brand’s identity. Tehrani’s role will focus on making that even more accessible – bringing more speed, context, and usefulness to the way brands show up in the world.
“Sara understands the pressure marketers are under to move quickly, stay relevant, and still get it right,” said Adam Katz, CEO of Sightly. “She brings a sharp understanding of what brands need now and how to build for what’s next. Her ability to connect product thinking with cultural awareness will help us move faster and serve our clients with even more purpose. We’re lucky to have her.”
Tehrani added: “What drew me to Sightly is how clearly the team sees what brands are up against. The world doesn’t wait anymore, and marketers are expected to keep up without losing their way. Sightly’s technology is built to solve this challenge. It gives marketers the ability to respond to culture quickly, confidently, and in a way that still reflects who they are. That’s the work I’m excited to lead: helping more brands meet the moment.”
For more information, visit www.sightly.com.