Sightly Names Agency and Marketing Veteran Walt Cheruk EVP of Growth


NEW YORK, NY, October 31, 2023 (EZ Newswire) — Sightly, the leader in real-time media, marketing and intelligence, announced today that it has signed Walt Cheruk, respected digital media and marketing leader, as EVP of Growth. Cheruk will help expand the company’s media execution portfolio and escalate proliferation of its patented, award-winning Brand Mentality® platform at a time when an accelerating and ever-shifting information stream intensifies the need for reliable brand safety and contextual alignment throughout the industry.

“More and more brands and media agencies want AI-fueled solutions that provide real-time insights, planning and activation tools under one roof that are both grounded in their own unique DNA and authentically aligned with their audiences,” said Sightly CEO Adam Katz. “Walt understands the incredible potential that our platform unlocks for these organizations and has already begun to bring the Brand Mentality story to life for them. We’re pumped to have an all-star of his caliber join our team who will not only help grow our business, but our clients’ businesses, too.”

Cheruk brings more than three decades of media, technology, sales and leadership experience to help guide Sightly in this growth stage. Most recently, he was Head of Agency Strategy & Insights at Flashtalking by Mediaocean. Prior to that, he served as Managing Director of Digital Strategies & Insights at Morgan Stanley, and President of Varick, an innovator and leader in programmatic media trading services.

Read the full press release on AP News here.
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