Sightly Joins Brand Safety Institute, Names Greg Garunov to Advisory Board

Greg Garunov, Sightly EVP of Business & Strategic Development

Sightly, a leading marketing technology and media services company, today announced it has joined the Brand Safety Institute (BSI), the foremost industry group focused on brand safety for digital marketing and advertising.

Long recognized as performance experts in YouTube, CTV, live streaming video, TikTok and other digital channels, Sightly has been brand safety-focused throughout its history, and is one of seven members of the YouTube Measurement Program certified for brand suitability and contextual targeting.

Upon joining, Sightly appointed Greg Garunov, EVP of Business and Strategic Development, to BSI’s Board of Advisors. A seasoned industry player, Garunov brings many years of experience and brand safety expertise to the group, where he aims to articulate Sightly’s vision for brand safety and collaborate with other leaders to educate industry colleagues and innovate solutions.

"Sightly has a unique voice in the industry thanks to our deep digital media expertise and grasp of both the market and cultural intelligence that powers our technology. While risk avoidance is paramount for brand advertisers in today's complex and chaotic landscape, they also want to capitalize on the countless opportunities to align with audience values that arise every day. Sightly's partnership with BSI will allow us to work with industry leaders to spearhead the future of brand safety."

Read the full press release here on PR Newswire.

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