Sightly, the leader in real-time marketing and intelligence, announced today its integration with IRIS.TV, the leading content data platform. Through Sightly’s revolutionary Brand Mentality® platform, marketers will now be able to use their brand’s unique DNA to target relevant, brand-suitable video inventory across thousands of IRIS-enabled™ premium publishers and billions of monthly video impressions via the IRIS_ID. The IRIS_ID is a universal content identifier that allows IRIS-enabled publishers to securely share video-level data to power advertising applications in streaming media.
Sightly’s patented Brand Mentality technology allows brands to swiftly integrate their desired outcomes, opinions and values into an agile marketplace by aligning confidently with granular and nuanced contextual targeting opportunities. For example, brands that want to target content about when a prominent athlete switches teams or has a major life milestone—but not when they are involved in a scandal—can now do so by codifying their Brand Mentalities.
Now brands can apply the same nuances to IRIS-enabled inventory, level up their CTV brand safety and exclude kids content or any other similar granular categories. Apart from keeping their brands safe, there are now endless opportunities to increase scale and contextual alignment like never before by bringing their brand’s mentality to life on CTV.
IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across CTV and premium digital video, providing access, for the first time, to video-level data. Unlike traditional approaches that limit access to video-level data, the IRIS_ID is a privacy-by-design approach that allows publishers to securely make video-level data available, actionable, and useful for the entire advertising ecosystem.
“Our strategic partnership with IRIS TV changes the CTV advertising game,” said Annalise Curvelo, VP of Business Development & Partnerships at Sightly. “By combining their innovative data granularity with our AI-fueled Brand Mentality platform, brands can now buy CTV through the lens of their brand’s unique perspective, giving them more control and audience alignment power than ever before.”
“We’re excited to welcome Sightly’s unique approach to contextual intelligence to our data partner ecosystem,” said Nancy Neumann-Grey, VP of Business Development, Data Partners at IRIS.TV. “Sightly’s Brand Mentality allows marketers to truly ‘think inside the video’ and reach viewers in moments that matter.”
Sightly is the leader in real-time marketing and intelligence, as driven by each brand’s unique perspective, opinions and outcomes. Our revolutionary Brand Mentality® platform combines speed with values, so companies can make decisions instantly and authentically without sacrificing ROI. Learn more and master the mayhem at https://www.sightly.com.
IRIS.TV is the only data platform built for video and CTV. We structure, connect, and activate the world’s video-level data to create better viewing experiences and advertising outcomes. Our content identifier, the IRIS_ID, enables our partners to build scalable advertising solutions for contextual and brand-suitability planning, targeting, and measurement. Learn more about the IRIS_ID and the IRIS-enabled™ ecosystem of premium publishers, data partners, and ad platforms at www.iris.tv.
View the full press release here.