Integration gives DV360 advertisers access to Sightly’s AI-powered Brand Mentality intelligence directly within Google’s demand-side platform
[New York, Sept 10] — Sightly, the AI-powered marketing intelligence company, today announced the availability of its Brand Mentality audience segments in Google Display & Video 360 (DV360). The integration gives advertisers direct access to Sightly’s targeting capabilities within one of the industry’s leading demand-side buying platforms, allowing buyers to activate brand-aligned audiences and contextual signals. Sightly’s platform now offers DV360 workflows seamlessly for buyers as part of the integration.
With Sightly’s Brand Mentality segments now available in DV360, demand-side buyers can bring this intelligence directly into their existing media-buying workflows — making it easier to find content and environments that align with a brand’s values and audience mindset.
Sightly looks beyond individual keywords or traditional blocklists to understand the broader context, culture, and values surrounding content. Sightly’s technology has the ability to capture shifts in audience mindset in real time. Rather than relying only on historical audience signals, advertisers can use Sightly’s AI-powered intelligence to identify the content, conversations, and cultural moments that matter to their audiences as they happen and act on those signals within YouTube campaigns. This allows advertisers to understand where their brand should appear in real time.
AI is giving brands a new way to understand not just what content is about, but whether it’s the right environment for them to show up in. Integrating Sightly’s Brand Mentality system into DV360 makes that intelligence more accessible and actionable for demand-side buyers.
— Adam Katz, Chief Executive Officer, Sightly
Sightly’s integration with DV360 gives demand-side buyers:
- Immediate access: Sightly’s Brand Mentality segments are available in DV360 today.
- A simple buying experience: Buyers can activate Sightly audiences through the standard DV360 audience tools, without changing their existing workflow.
- AI-powered targeting: Sightly’s technology evaluates content environments based on brand values, culture, and context — going beyond simple keyword targeting or blocklists.
- Cross-channel reach: Sightly’s brand mentality audiences can be activated across display, online video, and CTV, including CTV powered by IRIS.TV and GraceNote data partnerships.
About Sightly:
Sightly is an AI-powered brand mentality company helping advertisers move beyond brand safety to brand alignment. Sightly’s technology helps brands identify and activate against the cultural moments, content environments, and audience mindsets that reflect who they are from CTV to programmatic display.
Media Contact:
Kate Brant
kateb@reverve.xyz
718-300-2473