Sightly partnered with SkinPen to connect with consumers actively researching skincare treatments across TikTok and YouTube, using cultural intelligence to align messaging with real-time conversations.
By identifying moments where audiences compared treatments, shared recovery experiences and evaluated results, Sightly helped SkinPen reach high-intent consumers with relevant, professionally grounded messaging.
The campaign delivered measurable performance gains, including a 22% increase in conversion rate and a 13% decrease in cost per conversion on YouTube, along with an 8% lift in click-through rate and an 11% reduction in cost per click on TikTok.
This effort highlights how Sightly’s cultural intelligence approach enables brands to show up at the right moments – when curiosity, credibility and intent intersect.