New York, NY – March 9, 2026 – Sightly, the AI-powered marketing intelligence company, today announced a strategic partnership with Vurvey Labs, the people-powered AI company, to expand how audiences interact with real-time contextual and cultural data.
The partnership introduces a new layer of audience intelligence within Sightly’s Brand Mentality® platform, powered by Vurvey’s AI-driven People Model™, enabling brands and agencies to move beyond static audience definitions and create custom audiences informed by always-on human insight and cultural signals across social platforms.
“This partnership expands what audience intelligence looks like inside Sightly,” said Adam Katz, CEO of Sightly. “For the first time, advertisers will have access to real-time human insight they haven’t had before, which means they can see how audiences are thinking and responding as culture and context evolve. That changes how quickly and confidently brands and agencies can act.”
Unlike traditional audience models built on inferred proxies, Vurvey’s People Model builds audiences with real people, ensuring continuous human input is fed directly into AI-driven decision-making. Combined with Sightly’s contextual, cultural, and performance signals, the partnership allows marketers to align media decisions with how AI Surreal Populations, trained by real human input, would respond in the moment. For example, agencies can understand how audiences are likely responding to a brand, message, or moment and use that insight to guide campaigns and buying decisions while they are still in market.
“Most AI systems in marketing are still built on assumptions about people,” said Chad Reynolds, Founder and CEO of Vurvey Labs. “We built Vurvey to scale audiences with human precision, using intelligence that historically could only be measured after the fact. When that intelligence is combined with cultural signals, autonomous media systems can make informed decisions without waiting for performance to explain what already happened.”
The partnership comes as agencies face increasing pressure to turn AI experimentation into real, repeatable impact without relying on costly or closed systems. While nearly two-thirds of organizations have not yet begun scaling AI across the enterprise, according to McKinsey’s 2025 State of AI Report, Sightly and Vurvey help agencies and enterprises move beyond pilots by making human intelligence accessible within an open platform they can operationalize now.
The partnership brings new capabilities to a growing set of joint clients, including Horizon Media and Carat US, as brands and agencies look to connect human insight with contextual intelligence across the media lifecycle.
“The challenge for agencies isn’t access to more data, it’s knowing which signals are worth acting on. This is exactly why we launched HorizonOS—to foster a community of emerging technology partners who can innovate through intentional, curated collaboration,” said John Koenigsberg, EVP & Head of Platform Partnerships at Horizon Media. “The partnership between Sightly and Vurvey Labs is a perfect example of this vision realized. By bringing always-on human and cultural intelligence directly into the audience layer, their solution moves insight closer to decisioning, allowing media systems to adapt faster, reduce guesswork, and perform with greater precision.”
“In an environment where AI is accelerating decision making, it’s imperative that it be grounded in human insight,” said Michael Liu, EVP and Head of Innovation, Carat US. “Access to this kind of intelligence empowers our teams to better understand culture as it evolves, anticipate what will resonate, pressure test campaigns while they’re live, and engage niche audiences with greater confidence and precision.”
The partnership reflects Sightly’s broader commitment to building an open, integration-first platform, while advancing Vurvey’s mission to make real human input a foundational layer in AI-driven marketing systems. Together, the companies view this collaboration as a foundation for deeper AI capabilities that connect audience insight, cultural intelligence, and contextual performance into adaptive decision frameworks.