NEW YORK, NY – April 1, 2026 – Sightly, whose flagship Brand Mentality® platform helps brands understand culture and audience behavior in real time, today announced the appointment of Robert Harteveldt to its Board of Directors. Harteveldt brings more than three decades of experience across capital markets, institutional investment strategy, and executive leadership at some of the most prominent firms in finance, including Goldman Sachs, Jefferies, and Bear Stearns.
The appointment comes as Sightly accelerates a strategic evolution beyond its managed service roots, positioning the Brand Mentality platform as an AI-powered cultural intelligence infrastructure layer embedded directly inside agency and brand workflows. As AI reshapes how agencies plan, target, and activate, Sightly is building toward a consumption-based model where its real-time cultural and audience data becomes a persistent input into the decisions agencies make every day, not just individual campaigns.
“Rob brings a level of financial rigor and institutional credibility that is rare,” said Adam Katz, CEO of Sightly. “As we scale the business and build toward what’s next, having someone with his depth of experience in capital markets, strategic growth, and board governance is exactly the kind of partnership we need. He understands how to build enterprise value, and he understands how to help companies make smart decisions at inflection points. This is the right moment to bring him in.”
Harteveldt currently serves as Head of Business Strategy at Offit Capital, a $20 billion multi-family office providing outsourced CIO services to ultra-high net worth families, endowments, and foundations, where he sits on both the Investment and Strategy committees. Prior to joining Offit, he was a Managing Director at Goldman Sachs in the Strategic Coverage Group.
“What drew me to Sightly is the clarity of the problem they’re solving and how far ahead the platform already is,” said Harteveldt. “Marketing intelligence is becoming a foundational layer of how brands make decisions, and the companies that get this right early will have a real and durable advantage. What’s particularly compelling is Sightly’s ability to combine real-time cultural data with AI to inform decisions as they happen, not after the fact. That kind of intelligence will increasingly define how sophisticated marketers operate. Sightly has built something genuinely differentiated in Brand Mentality, and I’m looking forward to helping the team think through the next chapter of growth.”
Harteveldt’s appointment follows a period of significant momentum for Sightly, including the recent addition of Dave Otis as SVP of Sales and continued expansion of the Brand Mentality platform across agency and brand partners.
About Sightly
Sightly is an AI-powered marketing intelligence company helping brands make better, faster decisions through its patented Brand Mentality® platform. The technology combines real-time cultural, contextual, and audience intelligence to inform planning, creative, and activation. Learn more atwww.sightly.com.
Media Contact: Karen Koker Reverve for Sightly. Karen@reverve.xyz