Should Your Brand Speak Up or Stay Out of Political Moments?

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Read how Adam Katz, Sightly’s Chief Revenue Officer and GM, explains what brands should do to prepare for increased politicization of stories, news and moments. 

"Brands should dig deep and understand what they stand for, and what they don’t. Understanding what their political leanings are, and owning them, helps them know if, when and where their teams should jump into moments that arise every day. But you have to be consistent when it comes to positions and values. You can’t be uber eco-conscious one day when it fits the trending news, and then forget about it the next day. People notice and call it out."

You can find Adam’s full article here in Advertising Week.

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