Misinformation Peaks, Ad Tech Rushes To Protect Brands

young woman consuming misinformation

Published in MediaPost’s Marketing Daily on September 9, 2021

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Adam Katz, Sightly CRO and GM: “The goal of the partnership is to use Ad Fontes Media’s incredible responsible media and misinformation data to amplify our Brand Mentality® platform.”

“We constantly analyze tens of thousands of news sites, Twitter, Reddit, YouTube, TikTok—all these different data streams. Now, we’re going to be layering Ad Fontes’ great data on top of that, populate a disinformation leaderboard, and connect it back to any brand’s mentality profile to block the content in real-time for them on YouTube and other sites.”

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