Lowe’s Joins Brand Marketers Embracing TikTok’s Influence

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What influence will TikTok creators have on holiday shopping this year? Annalise Curvelo, Sightly’s Senior Director of Business Development & Partnerships explains in this edition of Street Fight magazine.

"TikTok and its content creators will help define what the must-have presents are this year. Content creators on the platform have an incredible amount of cultural influence. The products trending on TikTok between now and Christmas will be heavily influencing almost everyone’s shopping list this holiday season."

You can find the full article in Street Fight magazine here.

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