Is Marketing Around Tentpole Moments Enough?

reacting to tentpole moment on TV screen

Read commentary by Robert Helstrom, Sightly’s SVP of Marketing, discussing how brands can amplify and extend tentpole moments they target with by using real-time marketing to align with viral moments every day.

"Viral moments complement tentpole moments in a huge way, providing a much more complete strategy when considered in tandem with them. To remain competitive, brands need to prepare for viral moments just as much as tentpole moments, if not more."

You can read Robert’s full article here in StreetFight.

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