As published in MarketingDive, March 25, 2021.
The beverage brand works directly with Sightly’s Brand Mentality™ platform to identify relevant trends early and jump on those conversations before they disappear into TikTok’s perpetual feed and out of consumers’ minds.
“We set up in the Brand Mentality what trends we want to align with as a brand and what we don’t, and things that we’re unsure about. When things surface, which they do so quickly, Sightly has the ability through the Brand Mentality tool to act on our behalf really quickly. We can super quickly get up and live with a media campaign.”
Read the full article in MarketingDive.