How to Keep Up with Today’s Speed of Information: What the Ukraine War Has Taught Us

Ukrainian refugees
Advertising Week article April 4, 2022

As published by Advertising Week, April 4, 2022

Brand strategy during a crisis has always existed. But can our traditional crisis plans keep up with today’s quick and interactive technology?

Adam Katz, Chief Revenue Officer and General Manager at Sightly, explains the how to prepare for unexpected events like the Russian invasion of Ukraine.

Click on the link or image to read the full article in Advertising Week.

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