How the Creator Economy is Redefining Advertising

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As published in MarTech Series, October 21, 2021

MarTech Series article

Kristlyn Cassidy (Lyons), Sightly’s VP of Business Development & Partnerships, shares the blueprint in her MarTech Series article for how brands and agencies can take advantage of the creator economy, especially on TikTok.

“The creator economy is valued at $100 billion, and continues to grow. Of the estimated 50 million content creators, just 2% are professionals.”

“The remaining 49 million are people who simply have something to say and are adept at leveraging readily available tools — cameras, microphones, editing software — to produce top notch content. Their wit, quirky passions, and ability to create content at breakneck speed have accelerated the pace of advertising, and rewritten its rules.”

Click on the link or image to read to the full article in MarTech Series.

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