Published by MediaVillage on August 5, 2021
Media industry legend Bill Harvey cites Sightly’s Brand Mentality® platform as a “best example” of brand psychology and data science-driven marketing in his recent article for MediaVillage.com, where he decries the slow pace of adoption of such solutions and the “pitifully low” percent of campaigns “activated with the full focus on marketing science.”
“Look at all the huge companies that have gone down in recent decades. Like the giant reptiles, they did not adapt quickly enough to rapidly changing conditions. That description fits too many marketers today…”
Click on the image or follow this link to read Bill Harvey’s full article on MediaVillage.com.