Brands are speaking out on social issues, but it could take years before consumers believe their efforts are sincere

As published by Alyssa Meyers in Morning Brew’s Marketing Brew, April 19, 2022

Sightly’s CRO and General Manager, Adam Katz, discusses how brands can best use social issues, cultural celebrations and other “tentpole” moments to authentically and consistently align with their consumers.

Click on the link or image to read the full article in Marketing Brew.