Brand Mentality // Mastering Real-Time Brand Decision-Making with the Scenario Section


Join Alexander Babatunde, VP of Product Design and Analytics at Sightly, as he explores Brand Mentality’s scenario section—a key feature in making rapid decisions. You can learn how your brand can harness this powerful tool to target, monitor, or block opportunities, all while staying aligned with your core values.

Using a real-life example with DraftKings, Alex demonstrates how AI-driven insights can lead your brand through challenging moments, fostering authenticity and resonance within today’s dynamic cultural landscape. Ready to learn more? Check out the video and get real-time insights at

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