Brand Mentality® and the future-forward marketing revolution

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eMarketer Behind the Numbers Podcast February 25, 2021

Sightly’s chief revenue officer and general manager Adam Katz, Walton Isaacson’s managing director of digital, Albert Thompson, and eMarketer principal analyst at Insider Intelligence, Nicole Perrin, discuss how Kobe Bryant’s Mamba Mentality legacy and the rapid shift in opinions during the pandemic inspired one marketing and media technology company to develop a new platform looking to transform marketing.

Join Behind the Numbers podcast host Marcus Johnson and his guests as they discuss the revolutionary technology that is transforming how marketers and advertisers conquer the chaos of today’s media ecosystem and rapidly-changing consumer sentiment.

So, I went back to this mentality concept and I realized that every brand would have reacted different to that moment. That’s what spurred the Brand Mentality concept—the ability for brands to put their opinion in market as they see fit.

Adam Katz, Chief Revenue Officer & GM, Sightly

Click on this link to listen to the full Behind the Numbers podcast episode at eMarketer/Insider Intelligence.

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