AdExchanger and AdMonsters are recognizing Annalise as a changemaker in new product development—a leader who has meaningfully shaped the direction of her company and the industry at large. Annalise has made a lasting impact through her strategic vision, innovative thinking, and unwavering commitment to advancing the industry.
At Sightly, Annalise leads all platform partnerships, managing relationships with companies like Google, TikTok, and YouTube while also overseeing the data collaborations that power our Brand Mentality® platform. With a background spanning a decade in media buying and entrepreneurship, she brings both depth and agility to the partnerships she cultivates.
Her work has led to major milestones at Sightly, from securing exclusive access to TikTok trend data and video-level data, to expanding our CTV capabilities through our IRIS.TV partnership, to solidifying our role as one of the select partners in YouTube’s Measurement Program. These partnerships continue to elevate the power and precision of our contextual targeting and brand suitability solutions.
But Annalise’s influence doesn’t stop with technology. She has been a driving force in Sightly’s sustainability efforts, helping us make tangible progress through collaborations with Ad Net Zero and GreenPlaces. Whether she’s traveling for industry events, representing Sightly in the press, hosting podcast interviews, or mentoring teammates, Annalise brings a collaborative spirit and an authentic passion to everything she does.
The 2025 Top Women in Media & Ad Tech Awards will be presented on June 5 in New York City. The event celebrates leaders who are shaping the future of digital media and advertising technology.