NEW YORK, NY – Dec. 23 – Horizon Media, the largest independent media agency globally, and Sightly, the AI-powered marketing intelligence company behind the Brand Mentality® platform, today, during CES announced an innovation pilot from HorizonOS – the industry’s first operating system built on an open ecosystem of partners – and HorizonOS Labs, integrating Sightly’s Brand Mentality® and Model Context Protocol (MCP) into Horizon’s AI-native marketing intelligence platform, Blu.
The collaboration brings real-time cultural intelligence, uniting brand, audience, and contextual data in one dynamic intelligence layer in the Blu Platform. By combining Blu’s audience, planning, and performance data with Sightly’s live cultural signal tracking, the partnership helps brands anticipate cultural shifts, surface emerging audience opportunities, and make faster, more authentic decisions. It also enhances media planning, contextual targeting, creative optimization, and brand suitability as culture evolves in real time.
“HorizonOS was created to foster an open ecosystem where partners and ideas converge to fuel innovation. This pilot partnership through HorizonOS Labs is the perfect embodiment of that vision, demonstrating how we deliver value by keeping our clients at the forefront of culture and technology.” said John Koenigsberg, EVP & Head of Platform Partnerships, Horizon Media. “Through AI-native collaborations, we’re embedding intelligence throughout the marketing process—empowering our teams and clients to move as fast as the consumers they’re trying to reach” .”
Expanding their partnership through a HorizonOS Labs pilot, Horizon and Sightly are advancing agentic AI to convert cultural, news and social signals into actionable marketing intelligence. This enables faster, more relevant media planning and strategy within Blu, driving client growth. “Sightly has been a trusted Horizon partner for nearly a decade,” said Adam Katz, CEO of Sightly. “This next phase is about giving teams confidence and speed. By grounding every insight in brand data, Blu audience intelligence, and real-time culture, we help Horizon de-risk cultural decisions and act with clarity. And by transforming unstructured signals from more than 150,000 news, social, and video sources into brand-ready insights in seconds, we move culture from something you react to into something you plan for.”
For Horizon, the partnership reinforces its leadership in AI-driven marketing innovation and strengthens Blu Platform’s position as one of the industry’s most advanced marketing intelligence platforms. For Sightly, it validates the power of agent-based AI to unify cultural, contextual, and audience data into a single decisioning layer. Together, the companies are setting a new benchmark for how agencies and technology partners co-develop AI systems that blend creativity, data, and context into one intelligent ecosystem.
About Sightly
Sightly is an AI-powered marketing intelligence company helping brands make better, faster decisions through its patented Brand Mentality® platform. The technology combines real-time cultural, contextual, and audience intelligence to inform planning, creative, and activation. Learn more at www.sightly.com.
About Horizon Media Holdings
Horizon Media Holdings is the privately-held parent company of Horizon Media, the largest U.S. media agency and the largest independent globally, with additional portfolio companies including – Horizon Next (full-service marketing); Horizon Commerce (commerce and digital experiences); Horizon Business (consulting, media and creative); One Horizon (full-service advertising); HS&E (sports and experiential); and Blue Hour Studios (influencer agency). Horizon Media Holdings has a 50/50 partnership with Havas Media Network in the performance-driven agency network, Horizon Global. Horizon Holdings drives enterprise-level innovation, fosters collaboration across its portfolio, and explores new growth opportunities and technology solutions to help its clients navigate the shifting marketing challenges of today and tomorrow.