Our client, agency GYK Antler, created this YouTube series for Sallie Mae, which won for best video series at the 15th Annual Shorty Awards in May, 2023 against some major competition from the likes of Disney, Pfizer and Meta.
"Sallie Mae challenged us to help students find free money first and understand how to navigate the complicated landscape of student finances. So, we turned financial mumbo jumbo into practical, easy-to-understand advice in the form of a six-episode, video game inspired series designed to help students 'hack' paying for college on a platform where they’re already asking questions – YouTube."
We are very proud to have been a part of this success story. All kudos to the team at GYK/Sallie Mae!
Watch the Hacked video series on YouTube.
