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Brands and Agencies Achieve True Future-Forward Marketing With Sightly’s New Brand Mentality™ Platform
Sightly announces the launch of its Brand Mentality™ platform, which combines emotional and cultural intelligence to empower brands and agencies to anticipate threats and opportunities and respond
Sightly announces the appointment of 30-year tech industry veteran Stefan Papp as CTO to lead growth of the company’s technology and innovative Brand Mentality™ solution.
Marketers looking either to extend the reach of TV campaigns across digital video or simply leverage the pandemic-accelerated shift of digital video viewing to connected TV (CTV) screens are finding likely solutions in eMarketer/Insider Intelligence’s most recent US YouTube Advertising 2020 report.
Sightly is mentoring eight students this August as part of the Tech:NYC-sponsored Summer Bridge program, which provides low-income NYC students with professional workplace…
Sightly is running a month long digital video awareness campaign through YouTube in the Chicago market during July to support YWCA Chicago’s Until Justice Just Is initiative….
Sightly is pleased to announce the Brand Safety Institute has named Adam Smith, our director of analytics, a Certified Brand Safety Officer after he successfully completed its extensive brand safety education program….
Sightly launches pro bono video advertising campaign on premium connected TV publishers in support of new #cancelcovid movement…
Marketers have two primary questions about their advertising – is the environment appropriate for my brand and will it drive results? Sightly’s inclusion in the YTMP accelerates our ability to answer these questions…
Leading video advertising platform continues to add top talent to executive bench as demand for performance digital video advertising grows. . .
Sightly, a performance video advertising and analytics platform has announced the addition of Greg Garunov to its executive team. . .
Sightly, a leading performance video advertising and analytics platform, and Horizon Media, a global leader in the performance-driven application of data and marketing insights. . .
People might shop on Black Friday, but they engage with ads the day before. Black Friday Eve—or, as some call it, Thanksgiving —was the best day. . .
Six-second YouTube ads, also known as bumper ads, have proven to be an extremely effective advertising tool. Despite being. . .
Google advertising uses an auction model comprised of sealed bids, meaning that brands bidding on advertising inventory don’t know how much other brands. . .
Sightly Opens Two New U.S. Locations, Makes Several New Hires to Serve Expanding Customer Base as Investment in Digital Video Advertising Explodes
Sightly, a leading performance video advertising and analytics platform and Premier Google Partner, today announced that the company is opening an office in Chicago and expanding in Los Angeles. . .
A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th. The deadline had many digital advertising players scrambling. . .
For decades, the Cannes Lions Festival of Creativity has attracted advertising creatives to the French Riviera to celebrate, well, creativity. . .
Charlize Theron stomps around Berlin in stylish garb and giant sunglasses, fights anyone with anything she can—a heel, a fridge door—shoots guns, flips cars. . .
In this ongoing series, Crain’s asks executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. . .
Sightly, a performance video advertising platform that leverages People-Centered Audience Targeting™ to deliver personalized ads to the most receptive viewers in YouTube. . .
Digital and Programmatic Veteran To Build New York Presence, Leverage Company’s Proprietary People-Centered Targeting Software. . .
The San Diego Venture Group (SDVG) has named video advertising technology company Sightly one of its 2015 Cool Companies. Now in its fifth year. . .
The Local Search Association’s 2015 Ad to Action Awards judges selected video ad tech company Sightly as the winner for innovation in video. . .
BIA/Kelsey’s 2015 GOLOCAL Awards judges selected video ad tech company Sightly the winner in the Innovation category at its NATIONAL conference in Dallas today. . .
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