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Will 2021 Be The Year Of YouTube CTV Advertising?

Will 2021 Be The Year Of YouTube CTV Advertising?

Marketers looking either to extend the reach of TV campaigns across digital video or simply leverage the pandemic-accelerated shift of digital video viewing to connected TV (CTV) screens are finding likely solutions in eMarketer/Insider Intelligence’s most recent US YouTube Advertising 2020 report.

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Sightly Joins YouTube Measurement Program

Sightly Joins YouTube Measurement Program

Marketers have two primary questions about their advertising – is the environment appropriate for my brand and will it drive results? Sightly’s inclusion in the YTMP accelerates our ability to answer these questions…

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