Case Study

How United Airlines Used Cultural Intel to Boost Cross-Platform Performance

19pts

Lift in VCR

+20%

Engagement

Cross-Platform Cultural Strategy

Powered by Brand Mentality® contextual targeting

United Airlines leveraged Sightly’s Brand Mentality® to deploy real-time cultural intelligence across YouTube, TikTok, and Programmatic OLV, ensuring every impression reflected brand values and cultural context while avoiding risky news adjacencies.

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