Case Study

How a leading steel manufacturer achieved 99% VCR with sustainability-focused CTV targeting

99%

Video Completion Rate

+5%

Above Other Tactics

CTV Contextual Campaign

Powered by Brand Mentality® & IRIS.TV contextual targeting

The steel manufacturer leveraged Sightly’s Brand Mentality® platform to create a sustainability playbook, targeting B2B decision makers in Energy, Auto, and Construction industries through hyper-relevant sustainability-centric CTV content.

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