Case Study

eHealth achieved 193% more efficient cost per application with CTV targeting

+193%

Cost Efficiency

5+

CTV Platforms

CTV Contextual Campaign

Powered by Brand Mentality® contextual targeting

eHealth leveraged Sightly’s Brand Mentality® platform with IRIS.TV integration to target audiences with video-level CTV data across YouTube, Roku, LG, Samsung, and DV360, creating a digital extension of their ongoing linear approach.

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